PLDT and its subsidiaries Smart Communications (Smart)
and PLDT Global took home a total of 15 citations at the recently concluded CMO
Asia Awards. The award-giving body is a global network of executives
specifically dedicated to high-level knowledge exchange, thought leadership and
personal relationship building among senior corporate marketing leaders and
brand decision-makers.
PLDT Home was lauded with the Telecom and Branding
Leadership Awards under the Best Broadband Service Provider and Market Leadership
categories, respectively. The brand aims to humanize technology to keep
families connected in a meaningful way through bundled, unlimited, or
volume-based package options – from basic to the most comprehensive coverage
for home connectivity, productivity, and entertainment.
PLDT’s wireless subsidiary Smart was also awarded with a
Telecom Leadership Award, under the Best LTE Provider category, for Smart LTE.
As part of PLDT’s massive digital transformation program, Smart fulfilled its
commitment to provide over 90% of the population access to its most advanced
LTE network by end-2018. This aims to support the country’s growing digital
economy, as well as provide the best customer experience for the increasingly
digital Filipino lifestyle of its 66.8 million subscriber base to-date.
Smart’s other winning bids include Campaign of the Year
for Smart Free YouTube Everyday, Best Innovative Partnership Strategy for its
YouTube collaboration, Best Strategic PR Campaign for Smart Music Live, Most
Innovative HR Practice for Smart Super ID, and Asia’s Best Brand Award for its
consolidated CMO recognitions.
Executives from the PLDT Group were likewise recognized
under various individual leadership categories. PLDT-Smart Public Affairs Group
Head and official company spokesperson Ramon R. Isberto was awarded with the
Lifetime Achievement Award for Public Relations, while PLDT SVP and Head for
Consumer Market Development Oscar Enrico A. Reyes bagged the award for
Excellence in Business Leadership. Carlo Ople, VP and Deputy Head of Public
Affairs for PLDT-Smart, also won the award for Digital Marketer of the Year.