Finding their way in the shelves of top supermarkets
worldwide, such is the popularity and appeal of these beloved brands, so much
so that Century Tuna has successfully penetrated key markets in the Middle
East, North America, and Europe and across Asia Pacific. Even more impressive,
Century Tuna has become a leading supermarket brand in China and Vietnam and is
among the top three brands in the Middle East.
In recognition of this exceptional achievement, CPFI was
awarded the Outstanding Achievement in Export Marketing by the Agora Awards of
the Philippine Marketing Association, the highest award-giving body that has
been recognizing individuals and companies that are at the cutting edge of
marketing excellence. Long a coveted honor and a true feather to a local
marketing professional’s cap, the Agora Awards is truly the highest marketing
distinction handed out in the Philippines, highlighting versatility,
innovativeness, and ingenuity.
In bestowing the Outstanding Achievement in Export
Marketing, the Agora Awards recognizes CPFI’s disciplined marketing approach:
that of first focusing on large Filipino communities abroad as their entry
point towards establishing a market base in each region. From there, they
gradually expand their reach to mainstream consumers in each country, by way of
food expos and by contacting top accounts.
Proudly receiving the award on behalf of CPFI during the
awards was Chief Operating Officer Greg Banzon who is also an Agora awardee for
Marketing Management Excellence in 2014.
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CPFI EVP and COO Greg Banzon
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PMA president Arlene Padua and director Mary Faith Abaño
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39th Agora Awards screening council Pinky Yee and Tootsy
Angara
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This prized recognition from the Agora Awards is a very
much testament as well to the dedication of the men and women of CPFI and its
Global Branding Group, led by Randy Cruz and Sherry Lou Marzo, who bring to
life the credo ‘To Nourish & Delight Everyone, Everywhere, Everyday.’
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