As
part of this global partnership and to strengthen the recently launched
Facebook fan page, BEKO Philippines holds the activation promo “Kick Your
Way to Barcelona: The BEKO Grand Kick-off Challenge.” The promo was opened to everyone who has a valid
passport (except for professional football players). For one to join, he or she must do the
following:
Step 1: Like BEKO Philippines’
Official FB (facebook.com/BEKOPH) account and Like the BEKO Kick
Your Way to Barcelona FB post;
Step 2: Register at
www.plugnplay360.com/kickyourwaytobarcelona (micro site) with his/her complete name, address, contact
number, email and FB username; and
Step 3: Upload a creative photo of
one’s self or with friends with a caption that says- #HelloBekoPH and press the Submit Entry button.
The
Facebook Contest ran from December 1 to January 7, 2017, attracted a number of
participants who come from different backgrounds and representing Beko’s target
market profile. They gathered last January 14, 2017 for the Kick-Off Challenge qualifier with which each
participant was
given three (3) attempts within one (1) minute each to try and kick a ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. There shall be a knock-out phase and only the top 10 participants who successfully made the most number of goals shall move-on to the final round.
During
the Final Round on February 10, 2017, the top 10 participants shall be given
three (3) attempts within one (1) minute each to try and kick the ball inside a
customized mock up washing machine goal from a designated distance of twenty
(20) feet. The participant with the most goals shall be declared the grand
winner. In case of a tie, the shoot around with 3 attempts and one minute limit
shall be repeated until one emerges as the grand winner.
The
top 10 finalists will each be given a specially designed BEKO FC Barcelona Gym
Bag. Sparta Philippines, the country’s
only indoor football pitch located in Mandaluyong City, is the official venue
partner of the activation.
The
winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to
an FC Barcelona match to be held at Camp Nou, hotel accommodations, and city
tour.
Alongside
this activation, BEKO Philippines also runs the “Witness the Victory 2.0!” Experience
Camp Nou and Enjoy Barcelona for Free promo.
Now on its second year, the raffle promo runs from November 15, 2016
until January 31, 2017 and is open to all buyers of BEKO products.
Two
(2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona,
Spain to watch an FC Barcelona match live in April 2017. The tax free prizes include Two (2) Round
Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona
City Tour, and Two (2) La Liga Match Box Tickets.
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