THE BEKO GRAND KICK-OFF CHALLENGE

BEKO STRENGTHENS PRESENCE IN THE PHILIPPINES WITH LAUNCH OF ITS FACEBOOK FAN PAGE & “KICK YOUR WAY TO BARCELONA: THE BEKO GRAND KICK-OFF CHALLENGE”

BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines.  Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

BEKO: The Official Partner of the Everyday

The consumers' way of living has evolved throughout the years.  While consuming, this “smart generation” also wants to save.  They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products.  By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life

With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges.  BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your house.  We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way.  We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.

BEKO Philippines in Facebook and partnership with FC Barcelona

Recognizing that, nowadays, social media (particularly Facebook), is a regular person’s partner in his daily life, Beko Phillippines has recently launched the Beko Philippines official fan page (@BekoPH).  The page, which has now close to 23,000 fans and is still growing, serves as Beko Philippines’ strongest communication platform to its customers and target clientele.  Apart from showcasing the brand’s products, the page also provides useful information on how Beko can be the official partner of the everyday of the Filipinos.  Beko’s Smart Tips range from how to organize one’s refrigerator reduce food wastage to how to keep cake slices fresh.

As the brand’s window to the digital world, the Beko fan page is administered by its able digital media team who also addresses customer service concerns—a committment Beko has to every Filipino partner.  Beko Philippines also encourages everyone, through its Facebook page, to visit its website (www.beko.ph) to know more on how Beko can make the average Filipino’s life easier and stress-free.

Alongside Beko’s presence in social media is its advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit, features FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, and showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.