MI
Marketing Head Aileen Natividad (third from right) receives the Bronze PANAta
Award from PANA executives. She is joined by MI Marketing Director Michael
Dumaual (center) and the team composed of (from left) DDB’s Christine Jesalva
and Diane Welsh-Capili, MI Senior Brand Manager Schubert Quilinquin, and MI
Assistant Brand Manager Nicole Tan.
Not
only has Mang Inasal Pork Sisig been gaining strong customer approval, its
positioning as a brand has also been declared excellent in the 2019 PANAta
Awards, held last July 19 at the Marquis Events Place in Bonifacio Global City,
Taguig.
The
annual recognition sponsored by the Philippine Association of National
Advertisers (PANA)—now on its 11th year of championing brand building—bestowed
on Mang Inasal Pork Sisig the bronze award, while the Mang Inasal Chicken
Inasal and the Sarap ng Kaing Pinoy campaigns were also among the finalists.
“This recognition further affirms our
decision to build the Mang Inasal Pork Sisig as a fast-growing item in our
menu. We also believe that this award given by our peers in the marketing
communications industry also reaffirms the effectiveness of our brand
positioning initiatives,” said Mang Inasal Marketing Head Aileen Natividad.
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