In photo (L-R): Roland Ros, CEO and co-founder at Kumu;
Albert Villa-Real, Chief Commercial Officer at PLDT Global; and Mary Anne
Bundalian, Business Unit Head - Partnership & Advertising at PLDT Global.
PLDT Global Corporation’s mobile application
Free Bee teams up with social content app Kumu to expand its reach to Filipino
Gen Zs and millennials in the Philippines and overseas
.
A VoIP solution available in over 180 countries, Free Bee
is an advertising-based voice service which delivers high-quality IDD calls to
the Philippines for free. For longer calls and ad-free experience, users have
the option to buy Premium Free Bee Voice buckets at affordable rates from
global retailers or via in-app and online purchases. Free Bee has also recently
been recognized as Telecom Asia's Most Innovative Voice Solution.
Meanwhile, homegrown content mobile app Kumu provides a
platform for videos, web programs, quiz shows, and livestreaming services.
Launched in February 2018, Kumu has also developed a group chat feature called
“Kumunities” which lets users across borders connect with each other to talk
about various topics like food, gaming, hobbies, travel, and others. In
December last year, Kumu's investor Summit Media also completed a $1.2 million
seed round fundraising for the livestreaming app.
“We are excited about Free Bee’s partnership with Kumu,
as it allows us to reach more Filipinos overseas, especially the younger
generation, who are looking for ways to connect, make new friends, and share
their experiences online,” said Albert Villa-Real, Chief Commercial Officer at
PLDT Global. “This also allows us to tap more digital-savvy users in different
parts of the world and provide them with a service that they can use to call
their families back home,” Villa-Real added.
“Our target audience is Gen Z and millennial Filipinos.
We already have close to a million registered users across 55 countries. Our
partnership with Free Bee and PLDT Global is a great opportunity for us to work
together and see how we can really bring a stronger sense of belonging and
connection for Filipinos overseas,” said Roland Ros, CEO and co-founder at
Kumu.
In photo (L-R): Michiko Soriano, Operations and Chief of
Staff at Kumu; Roland Ros, CEO and Co-Founder at Kumu; Albert Villa-Real, Chief
Commercial Officer at PLDT Global; Francis Oliva, Manager, Partnership and
Acquisition at PLDT Global; and Mary Anne Bundalian, Business Unit Head -
Partnership & Advertising at PLDT Global.
Mobile users can download Kumu via Google Play and the
Apple App Store.
For more information on Free Bee and other PLDT Global
innovations, visit www.freebeecalls.com and www.pldtglobal.com.
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