Kantar Media appoints Jay Bautista to lead Philippines
business
New Managing Director will lead the roll out of
cross-media audience measurement solutions
Kantar Media, a global leader in media insights, has
appointed market research expert Jay Bautista as Managing Director for the
Philippines. Bautista has been with the company as Commercial Director since
2016. This new post takes effect immediately, based in the Kantar Media offices
in Manila.
Bautista will be responsible for delivering Kantar
Media’s services to clients in the Philippines, and managing existing and new
services in the market. Kantar Media currently provides the TV ratings service,
ad expenditure service, social TV tools and consumer survey solutions. He will
also define and execute growth strategies within the business development and
client management areas across the company’s product portfolio.
Bautista brings to Kantar Media his two decades of
experience and expertise in media research. He is actively engaged in
industry organizations including the Marketing Research Society of the
Philippines, Internet and Mobile Marketing Association of the Philippines,
Broadcaster's Association of the Philippines and Out of Home Media Advocacy
Group.
“We are pleased to appoint Jay to this important role in
the region, and look forward to continuing to work with him to deliver a high
standard of media insight to the industry, as well as evolving the television
audience service from measuring television to total video, which will provide a
more comprehensive view of audience behavior” commented Nick Burfitt, Managing
Director for APAC at Kantar Media”. Jay has an excellent understanding of the evolving
needs of our clients and a clear vision for the business in the Philippines”.
“Kantar Media delivers a robust, secure and reliable
service to measure and understand the behavior of the millions of highly
engaged media consumers in the Philippines”, said Bautista. “In this changing
media landscape we have a firm commitment to innovation, and as such, I look
forward to cementing our position as the leading media research provider in the
market”.
Kantar Media have been active in the Philippines for over
10 years, and provide audience measurement solutions in over 40 countries
worldwide.
About Kantar Media
Kantar Media is a global leader in media intelligence,
providing clients with the data they need to make informed decisions on all
aspects of media measurement, monitoring and selection. Part of Kantar, the
data investment management arm of WPP, Kantar Media provides the most
comprehensive and accurate intelligence on media consumption, performance and
value.
For further information, please visit us at www.kantarmedia.com
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