Refresh offers a more unified experience across Yahoo
News and Yahoo Homepage
Yahoo recently announced the new Yahoo Homepage, along
with updates to Yahoo News for users in the Philippines. These changes, hosted
on a dedicated Philippines domain - ph.yahoo.com, will provide a more unified
experience across the Yahoo homepage and core properties, offering a better way
to consume, engage, and discover the quality content users have come to expect.
With cleaner, more modern designs and a focus on increased
personalization, the new sites deliver a continuous stream of articles tailored
to each user (including original content) and create a more consistent
experience on Yahoo properties across devices.
Here are some highlights:
Yahoo Homepage
The new Yahoo homepage is designed keeping user behavior
in mind. Yahoo has made it easier for users to get all the latest news and
content, in less time. People no longer need to open individual articles in
multiple browser tabs; instead, they can simply scroll through related stories
inline. They can also engage in conversations, share what they are passionate
about with a tap, and like their favorite articles by clicking on the heart
icon.
Up top, Yahoo’s editors pick some of the most important
stories people need to know, alongside content most relevant to them. Over
time, as users click on more content, the Yahoo stream becomes more tailored to
their interests. The more people use homepage, the better their experience will
be.
Yahoo News
Yahoo News provides content relevant to Filipinos,
ranging from international and local politics to sports and entertainment to
viral videos. For example, users can read articles – or watch videos – about
the latest government pronouncements, get updates on NBA games, or find out
what local artistas or Hollywood celebrities are up to.
The new upgraded design for Yahoo Philippines will
provide users with a new experience which includes considerably faster page
load, more seamless surfacing of slideshows, videos and original content and a
more conformed platform.
Yahoo will continue to provide the same quality content
their audiences all over the world have come to expect. This major redesign of
the homepage and core properties lays the foundation for many upcoming new features
across platforms, harnessing the full power of Yahoo to create a unified
experience across desktop and mobile web.
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