Prudence Foundation Regional Programmes Manager Nicole
Ngeow and Junior Achievement Asia Pacific President Vivian Lau discussing the
best practices and outcomes of the Cha-Ching curriculum
British life insurer Pru Life UK reinforced its advocacy on
financial literacy at the Fourth Cha-Ching Educators' Conference on Financial
Literacy, recently held at the I'M Hotel in Makati.
Themed "Scaling faster and raising financial literacy
to new heights," the two-day conference included workshops and presentations
aimed at further developing the financial literacy knowledge of about 300
Cha-Ching teachers from public and private elementary schools across the
country. It also provided the teachers with a venue to learn and exchange
strategies on the best practices of teaching financial literacy and outcomes of
the Cha-Ching curriculum among the partner schools.
Prudence Foundation Executive
Director Marc Fancy opened the two-day conference by reiterating the roots of
Cha-Ching and the importance of imbibing financial literacy in the youth
|
Prudence Foundation Regional
Programmes Manager Nicole Ngeow and Junior Achievement Asia Pacific President
Vivian Lau discussing the best practices and outcomes of the Cha-Ching
curriculum
|
Department of Education
Undersecretary Victoria Catibog grade the Conference and delivered a speech on
behalf of Secretary Leonor Briones
|
The discussions were led by a line-up of speakers who
imparted their knowledge and expertise in their respective fields. Giving an
overview of financial planning and entrepreneurship were Professor Edwin Suson
of the University of Santo Tomas; founder, chairman and CEO of Personal Finance
Advisers Philippines Corporation Efren Cruz; and 9 to 5 Millionaire author
Leila Hernandez.
Completing the roster of speakers were Prudence Foundation
Regional Programmes Manager Nicole Ngeow and Junior Achievement Asia Pacific
President Vivian Lau who both talked about the best practices and outcomes of
the Cha-Ching curriculum; lecturer and subject matter specialist Mr. Jason Cruz
who tackled the use of social media in institutionalizing financial education;
General Mariano Alvarez Technical High School Master Teacher II Dr. Rizal
Vidallo.
Pru Life UK Financial Literacy Educator Awardees for 2015
and 2016 Marlon Roperos and James Earn Esperida, respectively, also discussed
the best practices in teaching financial literacy in schools, together with
Department of Education (DepEd) Guro ng Pag-asa 2012 Awardee Violeta Roson.
“This Conference serves as a testimony to Pru Life UK’s
commitment to provide the Filipino and his family financial protection and
thereby uplift his quality of life,” said Pru Life UK Senior Vice President and
Chief Marketing Officer Allan Tumbaga, “With us in this journey are 800 private
and public educational institutions nationwide and 3,600 teachers, and we have
reached more than 180,000 students so far. This gives us hope that together, we
can help shape a more financially literate Filipino community.”
Bringing the Cha-Ching milestone to new heights
As Pru Life UK’s flagship corporate social responsibility
program to support education and the development of Children, Cha-Ching is the
first multi-country, multi-platform program that aims to help parents in Asia
teach children basic money management skills of Earn, Save, Spend, and Donate
to children aged seven to 12. It was launched in Hong Kong in 2011 by
Prudential Corporation Asia, the regional headquarters of Pru Life UK.
The Philippines became the first country to integrate
Cha-Ching in the grade school curriculum following the signing of a Memorandum
of Agreement with DepEd in April 2012 for the integration of the Cha-Ching in
the grade 2 curriculum.
Now on its fifth year in the country, Cha-Ching piloted in
Upper Bicutan Elementary School in the National Capital Region and Tagaytay
Central School in the Southern Tagalog Region for academic year 2012-2013
through DepEd’s Adopt-A-School program.
“Financial literacy is a critical life skill relevant to
everyone, yet it is a subject most often absent in many educational systems
globally,” said Prudence Foundation Executive Director Marc Fancy. “Prudence
Foundation — in line with its three thematic pillars of children, education,
and disaster preparedness and recovery — helps address this gap through
Cha-Ching.”
DepEd Secretary Leonor Briones commended Pru Life UK for
its continuous collaboration with the department and its long-term commitment
to inculcate a culture of financial literacy among today’s youth through
Cha-Ching. “This multi-platform financial education program is crucial in
teaching key money management concepts to teachers and learners alike, and is
concurrent with DepEd’s various initiatives on the subject including the
integration of financial education and consumer protection in the K to 12
curriculum,” she said.
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