CES 2018: LG showcases OLED’s full capabilities

t this year's Consumer Electronics Show (CES), high-tech companies and manufacturers are given the opportunity to showcase their latest upcoming products and concepts, pushing the boundaries of bleeding edge technology. It's only fitting, then, that LG Electronics opted to show off some of the best-ever demonstrations of its flagship OLED technologies.

For CES, LG wowed attendees with its OLED Canyon, a mesmerizing walkway that consists of over 246 LG Open Frame OLED displays. Audiences walked through the Canyon, which was 90 feet in length, flanked on both sides by hundreds of concave and convex displays showing brilliant natural imagery, ranging from waterfalls and caves to glaciers and seascapes. The rich, vibrant colors of the OLED screens contributed to an unparalleled sense of immersion that had audiences snapping photos at every turn.

Another one of LG’s incredible showcases was a 65-inch rollable OLED display. While it's not the first time LG demonstrated the amazingly flexible properties of OLED panels - in 2016, LG demoed a bendy 18-inch prototype - it's the first time that the technology has been seen scaled up to the size of a typical large TV. When unrolled, the huge 4K display featured all the hallmarks of LG’s best OLED televisions, with incredible contrast and vivid colors, but at the touch of a button, it retracted into its base until it was completely out of sight, rolled up within. Other options included partly descending into the base, switching from a 16:9 widescreen aspect ratio to a 21:9 ultrawide, allowing you to view movies shot at cinematic aspect ratios without any letterboxing. Another option caused the display to sink almost all the way into the base, revealing only a small strip that displayed updates, controls, and notifications.

While these technologies represent visions of the future that may not be coming to your living room any time soon, LG had more up its sleeve for current customers in the form of the LG Signature OLED W8, its latest flagship TV. The W8 includes further enhancements to the display technology, along with a whole host of new features that highlight it as one of the best TVs you can buy. One feature is the integration of Google Assistant into the webOS Smart TV platform, allowing you to use intuitive voice commands to control the W8, search the Web, control IoT and smart home devices, and more. Another is the inclusion of a 4.2 Dolby Atmos soundbar that provides incredible sound to match any content that you can throw at it. The soundbar also serves as the input source for the TV, and connects to it via a stunningly thin cable.

As other manufacturers enter the market with their own OLED models, LG’s pioneering efforts and technological leadership in the field are what allow it to stay on top. These and other demonstrations of LG’s OLED technology truly cement LG’s status as the No. 1 OLED brand.

To experience LG’s OLED technology for yourself, please visit LG dealer stores.