Entitled ‘Apat na Dekada’, the upbeat and heart-warming
song encapsulates four decades of joyful moments shared with generations of
Filipinos who have made Jollibee a part of their lives. The song was composed
by Thyro Alfaro in collaboration with Jollibee’s creative agency, McCann World
Group Philippines.
For the past 40 years, Jollibee has been a home to stars
who have served as their brand ambassadors. The stellar list includes Sarah and
Gary who headlined some of the most memorable Jollibee campaigns but none quite
as special as the 40th anniversary anthem.
One of the brand’s first endorsers, Gary shared how it
feels to have reached full circle, “I was happy then, overjoyed now because it
is 40 years later and I’m doing something with them again.”
For her part, Sarah has been a part of the Jollibee family
since 2005 and has since become one of the country’s biggest superstars,
growing a wider audience in the same way that Jollibee has continued to spread
its reach in the country and across the globe.
While recording the song, the two artists felt waves of nostalgia
as they looked back at their own Jollibee moments with their loved ones.
“‘Yung entirety nung message nung kanta, inisa-isa niya
‘yung simple joys of life, ‘yung simple pero masagana, sincere at totoong-totoo
kasi ako mismo nakita ko ‘yun, naranasan ko ‘yun, at naramdaman ko ‘yun,”
shared Sarah.
Because the song struck a chord in both singers, they
agreed it would also easily resonate among many Filipinos. The Popstar Royalty
added, “Kasi ‘yung Jollibee it’s not just a brand. Pinapahalagahan talaga ‘yung
values ng pamilyang Pilipino, at saka yung importansya ng saya ng pagiging
isang buong pamilya. Iyon ‘yung dahilan kung bakit naging malapit sa puso
nating mga Pilipino ‘yung Jollibee.”
According to Gary, he was very happy that the brand had gone
global. “I think that they’ve really been able to master that touch of going
out of their way, maybe even bending backwards, to stick to what is Filipino,
through and through, and it’s now creating an impact. Now people are seeing the
consistency and I think that’s something I commend them for. So I think
expanding into other countries is not only going to bring a piece of the
product to them but it’s also going to bring a piece of the Filipino heart to
people all over the world,” he shared.
This is the first taste of many surprises in store for
Jollibee’s 40th anniversary year-long celebration. Be part of this special
milestone by watching the special music video (LINK) and relive your very own
jolly moments!
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