Having been raised in a diverse country,
Chinoys are resilient to disruption and are not afraid to go out of their
comfort zones on their quest for excellence.
Given these, the campaign DiverCHIty is
launched for all proud Chinoys in line with Chinoy TV’s 8th year anniversary
acting as a pillar in the Chinese-Filipino community. The campaign aims to
gather individuals / groups who share the same cause of promoting diversity,
individuality and unity amongst the Chinese- Filipino Community.
DiverCHIty Run |
DiverCHIty Run
To commence the campaign and celebrate the
Chinese New Year, a series of events are lined-up which comprise the DiverCHIty
run that aims to promote a healthy physique and develop your Chi (Body’s
positive energy).
DiverCHIty Run is integrated with Affinitea
Run and will be composed of Chinese theme and elements such as Red/Gold
Singlet, Lion & Dragon Dance and Angpao. Covering race distance of 3k, 5k
and 10k.
This event gathers key representatives
from the Chinese community such as Schools, Businesses, Organizations and all
major Chinese Associations in the country.
Date: February 17, 2018
Time: 4am
Venue: SM by the Bay
Inclusions: Singlet, Bib, Loot bag
Admission:
3k-P550
5k-P650
10k-P850
Online registration will be available via
www.chinoy.tv as well as on-site at
selected Chris Sports and Deuter branches. DiverCHIty run is presented by
Chinoy Tv and Affintea races co-presented by Filipino Chinese Chamber of
Commerce and Industry (FCCCI), In partnership with FWD Insurance, Jeunesse,
Vital Purified Drinking Water, Federation of Filipino Chinese Alumni
Association Inc., Hong Kong Chamber of Commerce of the Philippines Inc., Dr.
Kong, Cadbury 5Star, Tang, Tiger Energy Biscuit, Oreo, Eden Cheez Whiz, Australia Harvest, Zesto, Azumi Boutique,
Eurotel and Vikings Buffet.
Diverchity campaign seeks to reach the
entire Chinese-Filipino community with the help of Trendspotting with event
promotion as its official Publicity & Marketing partner and with the help
of media partners, Manila Bulletin, Business Mirror, Pilipino Mirror, BM Health
& Fitness, Philippine Graphic, Manila Standard, The Manila Times, Manila
Shimbun, Peoples Journal, Peoples Tonight and Women’s Journal.
Online partners include: WhenInManila.com,
Kikayrunner.com, RunningDiva.com, Psst.ph, PinoyFitness.com.
No comments:
Post a Comment