LBC’s Aming Ligaya Leads to New Friendship

“A customer served well can lead to new friendships”; is just one of the many memorable stories from LBC’s “Aming Ligaya” campaign that gives LBC agents the opportunity to meet face to face with customers who have expressed gratitude with the manner they were served.

Recently, LBC arranged a meet up between Sharlene Joy Sale, who was able to meet in person, LBC Agent, Dunhill San Jose. Sharlene says Dunhill was very ‘reassuring and constantly communicated with her about her transaction throughout the holidays” when LBC’s deliveries were at its peak. Sharlene recalled: “Si Dan ang palaging nag-te-text, tumatawag and nag-uupdate sa akin”.

The meet-up between Sharlene and Dunhill took place at LBC SM Bicutan branch last January 22, 2018. In their first encounter, Dunhill presented Sharlene with a small token, which prompted the latter to exclaim: “Ang sweet naman ng LBC”.

The Aming Ligaya monthly activity is aimed at making LBC agents realize that the people they are assisting are real and that harnessing personal relationships with their customers are very important. It also seeks to deliver the message that the relationship with a customer can go beyond being just transactional.