OPPO Philippines, the No.2 smartphone brand in the
Philippines, recently received the recognition of achieving third in the
YouTube Ads Leaderboard in the Philippines for the 2nd half of 2017 with its
OPPO F5 – Capture the Real You video commercial.
The YouTube Ads Leaderboard is a bi-annual list of the
video platform’s top 10 ads in the Philippines that capture the hearts of
Filipinos through popularity and promotion. More than just reaching views,
engagement and likes, the recognition aims to foster more meaningful ads,
relationships and challenges the industry through masterful storytelling. ¬
The OPPO F5 Capture the Real You is a 30-seconder
commercial with a natural approach towards product benefit, fronted by OPPO
endorsers Alden Richards and Sarah Geronimo. The commercial shows Alden and
Sarah looking at their old and unnatural selfies inside a museum, creating
curiosity and doubt.
But with the OPPO F5, its new Artificial Intelligence
Beauty Technology accurately detects your skin and adjusts the selfie
experience per individual. Thus, resulting to a more natural looking selfie
that is flawless and doesn’t mask the real you.
The said commercial was also the first material of OPPO
combining two endorsers (Alden Richards and Sarah Geronimo) leading to more
buzz among the fanbase. As a result, the OPPO F5 commercial reached more than
4.6M views in YouTube as of date and the most viewed ad of OPPO Philippines to
date.
“OPPO is a very young brand in the Philippines as we are
just about to turn four this 2018. Our shift towards more relevant ads makes us
more favorable among consumers especially the youth who are digitally attached
and captured by platforms like YouTube. We will continue this trend by
listening to our consumers and provide them content that is relevant to all,”
said Eason de Guzman, OPPO Philippines Public Relations Manager.
The OPPO F5 was launched last October 26, 2017 garnering
more than 33,000 unit sales on its first week, and a consistent top seller in
the mid-range smartphone category since launch, according to the ranking of
nationwide smartphone dealer Memo Xpress.
For more information, customers may visit
https://www.oppo.com/ph/.
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