Hanabishi continues partnership with Bossing Vic Sotto

Hanabishi signs another partnership with their celebrity endorser of 4 years, Bossing Vic Sotto.  (L-R) Hanabishi Vice President for Finance and Marketing Cherish Ong-Chua, Hanabishi President Jasper Ong, Vic “Bossing” Sotto, Hanabishi Vice President for Operations Candice Ong-Ang, and Hanabishi Vice President for Purchasing and Merchandising Jevon Ong.

Leading homegrown appliance manufacturer Hanabishi renews its partnership with Bossing Vic Sotto, making Bossing the brand’s endorser for four years now. The actor, producer, and host has been working with the brand since 2015, helping bring Hanabishi closer to more Filipino families and business owners across the country.

 “In looking for the perfect endorser for a brand that promotes affordable quality products for all, whether a meticulous nanay or a budding businessman, you can’t help but think of Bossing Vic Sotto. He embodies the very value we want to communicate to our customers. We look forward to sharing our Kapartner ng Praktikal na Nanay at Bossing identity with more people and promoting practicality in Filipino homes through Bossing Vic,” shared Hanabishi President Jasper Ong.

Sotto, who recently had his first child with wife Pauleen Luna, noted how Hanabishi’s commitment of affordable quality resonates with him more strongly now that he himself promotes practicality in their household.

“Nagpapasalamat ako sa Hanabishi sa patuloy na pagtitiwala sa akin. Sa loob ng ilang taong partnership ko with Hanabishi, lalong lumalim ang aking tiwala sa kalidad ng kanilang mga produkto at sa kanilang vision na praktikal ngunit de-kalidad na produkto para sa mga Pilipino. Napaka-humbling na patuloy na pagkatiwalaan ng Hanabishi at masasabi ko ring karangalan na ibahagi ang mga produktong ito sa ating mga dabarkads dahil sa kalidad na masasabi kong nasubukan at napatunayan ko na sa ilang taong nakasama ko ang Hanabishi (I am so grateful to my Hanabishi family for their continued trust. Having been partners with them for years, my trust in their products and their vision to offer practical and quality products to all Filipinos has deepened. It is an honor to share with my fellowmen these products whose quality I could really attest to)," said Sotto.

Now in its 32nd year in the industry, Hanabishi continues to assert its leadership as the number one homegrown appliance brand in the Philippines. Hanabishi products are available through its 2,000 outlets nationwide and its online shopping platform www.myhanabishi.com.

For more information, follow Hanabishi on Facebook @MyHanabishiAppliances and on Instagram & Twitter @myhanabishi.