Recently, Jollibee held an exclusive screening at the
Bonifacio High Street Central Square Cinema in Bonifacio Global City to give
media a first glimpse of the much-anticipated Valentine’s series. This year’s
cast and directors were also present at the event where they shared their fun
experiences while shooting and their own “hugot” thoughts on the true-to-life
love stories.
Jollibee Global Brand Chief Marketing Officer and PH
Marketing Head Francis Flores shared, “We’re very excited to be back again this
Valentine’s Day with new Kwentong Jollibee episodes. Our stories have always
been inspired by true events and I think it’s most evident with this series.
The reality is that love is not always easy, but what matters most is having
faith in love no matter how tough things may get and this lesson is what I hope
people will take home after watching.”
Have faith in love
Last year, Jollibee took Valentine’s Day by storm and
inspired millions of Filipinos to believe in the power of love with the 2018
Kwentong Jollibee Valentine’s Day episodes – “Homecoming,” “Signs,” and
“Status”—which pooled in 167 million in reach on Facebook, and hit over 63
million views on both Facebook and YouTube.
It was also the only Philippine brand to make it as a
finalist at the New York Festivals International Advertising Awards in 2018, in
the Creative Marketing Effectiveness category.
Following last year’s success, the 2019 Kwentong Jollibee
Valentine’s Series narrates wonderful stories of individuals who have found the
courage to love again and those who have persevered for the sake of love.
“Choice” revolves around the story of Ann, a young woman
who is torn between two men in her life. Sharing intimate moments with her
long-time best friend Paul, she also begins to find comfort in a new
companion—Jay, a co-worker who inspire her to discover a different side of
herself. The episode directed by Ianco dela Cruz concludes with Ann making a
defining choice, looking to the past with gratitude and embracing the hope for
love.
Another tale of love lost and found again, “Proposal”
follows the story of Hans, a young man ready to spend forever with the love of
his life. In an unexpected turn of events, his fairytale is shattered and he
faces the challenge of rebuilding himself. Little by little, he picks himself
back up with help from unexpected places. Directed by Joel Ruiz, the episode is
all about starting over and choosing to love once again.
Director Pepe Diokno narrates a battle fought for love
with “Anniversary”. Jason’s pursuit of a successful career spells trouble for
his long-term relationship with Claire. Devoting his energy and passion to his
work, he starts to take Claire for granted. Should Jason and Claire fight for
their love or are they meant to go their separate ways?
Watch the three #KwentongJollibee shorts on Jollibee
Studios at www.youtube.com/user/jollibeedigital1 or on Jollibee’s Facebook page
at www.facebook.com/JollibeePhilippines.
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