With an estimated US$ 475,000.00 business leads generated
during the four-day event, the participation of the Philippines in the
recently-concluded ASEAN Tourism Forum (ATF) in Hanoi, Vietman was a resounding
success for the Tourism Promotions Board (TPB) with the Department of Tourism
(DOT).
The Philippine
delegate to ATF 2019 headed by DOT Sec. Berna Puyat Romulo, TPB COO Venus Marie
Tan and DOT Usec. Benito Bengzon
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A 270 sqm. booth was secured by TPB to showcase the
inviting array of local destinations, attractions, and special interest
programs the Philippines has to offer. The Philippine Late Night FUNction, held
on the third day of ATF, was very well attended, with fantastic prizes raffled
off to lucky attendees. A sumptuous spread of favorite local dishes was served
at dinner, with talented Pinoy performers providing the evening’s
entertainment.
Spearheaded by Tourism Secretary and TPB Chairperson
Bernadette Romulo-Puyat, the Philippine contingent to the ATF included DOT
Undersecretary Benito Bengzon, Jr., TPB Chief Operating Officer Marie Venus Q.
Tan and other officials, representatives from the Subic Bay Metropolitan
Authority (SBMA), eight hotels/properties, 14 travel agencies/tour operators
and an airline.
The TPB’s goal is for visiting tourists to enjoy an
optimal travel experience, thus extending their stay and spending more while in
the country. To achieve this, their active presence in international forums and
events with high attendance of global influencers is deemed imperative.
“Our fruitful participation to the ASEAN Tourism Forum
2019 really got us fired up as we kick-off our various programs for the New
Year,” says TPB Chief Operating Office Marie Venus Tan. “We’re totally excited
about the many activities we’re rolling out as a revitalized and invigorated
TPB, as we ramp up our efforts towards placing the Philippines’ back in the
global tourism map through targeted, high-impact marketing, promotional
activities, and an array of exciting events.”
Now on its 38th edition, the ATF is a cooperative
regional effort, a must-attend tourism event that promotes the Association of
the Southeast Asian Nations (ASEAN) region as one tourist destination, with all
the tourist industry sectors of the 10 member nations of ASEAN participating.
With the theme ASEAN: The Power of One, ATF 2019 which
drew over 2,000 delegates—including tourism ministers, leaders of national
tourism agencies, international organizations and buyers—with the TRAVEX, a
platform for the selling and buying of regional and individual tourism with
over a hundred booths, serving as one of the major components.
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