Smart innovation for enhanced SM malling experience

As part of a series of innovations designed to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, the country’s first-ever in-mall smart robot – launched at SM Megamall.

“Throughout the years, innovation has always been at the core of SM’s growth in delivering better malling experiences. This year, one of our key strategies is to leverage on the latest and most advanced technologies,” said Steven Tan, SM Supermalls COO.

Created in partnership with the Cal-Comp Technology (Philippines), a leading provider of electronic and original design manufacturing services, SAM is an artificial intelligent (AI) humanoid robot specially programmed to deliver a smoother, more personalized, and efficient interaction with customers.           

SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall.

Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few.

SAM was recently launched at SM Megamall and can be found at the Mega Atrium, Mega Fashion Hall or Bank Drive. It will also be deployed in other SM malls soon.

For more information, visit SM Supermalls’ official website at https://www.smsupermalls.com/, or its Facebook, Twitter and Instagram accounts: @smsupermalls.