Introducing Jolly U: Jollibee’s new web series taps into
Gen Z
Jolly Hotdog takes the stage in “Extra Saya” teen-centric
episodes
This week, the Philippines’ #1 fast-food brand, Jollibee
launched Jolly U, a series of online videos depicting comical ways of teens
going the extra mile in even the most mundane of tasks and situations.
The Jolly U series brings together modern Pinoy teen
archetypes that one will usually find in a university or college setting, but
each of them offer an exciting twist to viewers’ typical expectations. In the
video below, the jolliest university in the world introduces us to its Bee
Happy mission and some of its top students including The MVP, The Pogeek, The
Coolokoy and The Heartist.
Today’s Filipino teens are “harder to impress” than older
generations, as shown by recent studies.1 Growing up with a wider range of
opportunities thanks to the digital landscape, the trends and technologies that
older generations used to think were amazing are now perceived as standard and ordinary
by teens who get exposed to them on a regular basis. For this reason, young
Pinoy digital natives look forward to going over and beyond or—in their own
terms—“extra”, in all aspects.
“We took the time to get to know our teens and what makes
them tick,” shares Francis Flores, Jollibee Global Chief Marketing Officer and
Philippines Head of Marketing. “For Gen Z, being ‘extra’ is about going
over-the-top and putting more fun into anything and everything.”
Jolly U introduction video
Jolly U video compilation: Lab, Reaction Paper and 1x1
“inextrahan” stories
“Lab” video
“Reaction Paper” video
“1x1” video
The best reward for such impressive feats of extra-ness
is none other than the extra cheesy, extra beefy Cheesy Classic Jolly Hotdog, a
classic Jolly favorite made extra delicious with a meaty, juicy beef hotdog;
cheesy, tangy dressing; a drizzling of ketchup and real, grated cheese.
The “extra saya” Jolly U web series will be posted
starting September 4 on the Jollibee Philippines Facebook page
(facebook.com/JollibeePhilippines) and the official Jollibee YouTube channel
(youtube.com/user/jollibeedigital1). You may also stay tuned for more “extra saya"
updates by following @jollibee on Twitter and Instagram.
Don’t miss out on the extra cheesy and extra beefy
goodness of the Cheesy Classic Jolly Hotdog, which is available for dine-in,
take-out, delivery and drive-thru transactions in all Jollibee stores
nationwide. Prices start at Php 50.00*.
*Prices may vary across different locations.
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