Directed by
Pepe Diokno, “Biyahe” tells the story of how a grandfather readily took on the
responsibility of earning a living for his son and grandson, despite being
burdened by the difficulties of driving a jeepney at an old age.
“Nowadays, we
see lolos and lolas still earning a living and helping provide for the needs of
the household instead of just taking care of their apos or enjoying their
sunset years. In the face of everyday challenges, their unique love for their
families gives them renewed strength and determination to work harder. This is
what we want the younger generation to appreciate in their grandparents and
even the hardworking senior citizens we interact with in our daily lives,” said
Francis Flores, Jollibee Brand Chief Marketing Officer.
Despite their
old age and frail health, more than 3 million elderly people aged 65 years old
and above have chosen to forego a well-deserved retirement, joining millions of
Filipinos in the informal labor sector who take on menial jobs just to make
ends meet for their struggling families – based on a January 2018 labor force
survey by the Philippine Statistics Authority.
Catch the
“Biyahe” Kwentong Jollibee episode on Jollibee’s official Facebook page at
https://www.facebook.com/JollibeePhilippines/videos/1447465768730236/
and YouTube channel https://www.youtube.com/watch?v=q05aEY02l4M.
Bring Lolo and
Lola and the whole family to the nearest Jollibee store to celebrate
Grandparents’ Day this weekend. On September 8 and 9, customers who purchase a
Chickenjoy Bucket will get a free Palabok as a special treat or pasalubong for
their beloved grandparents. Promo is also available for take-out, drive-thru,
and delivery.
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