Starfinder
Optical, the first Korean concept optical shop in the Philippines, opened its
doors in Ayala Malls Glorietta 5, Makati City last September 11, 2018. The
company considered the needs of fashion and technical eyewear of customers
located in the southern part of Metro Manila, especially the people within the
financial capital of the Philippines, Makati City. The store showcases a whole
new Korean kind of accommodation, ambiance and styles of frames that will make
customers stylish and comfortable at the same time.
Envisioning the
expansion throughout the Philippines, Jacob Song, Marketing Manager of
Starfinder Optical, stated “We want to reach the people within one of the known
central business districts in the Philippines, because we want to cater them
with stylish and technical glasses that they can use for work and daily
basis.” Last May 15, 2018, the company
opened a store in Alabang Town Center, Muntinlupa City. Continuously expanding
in the country, Starfinder Optical will open a branch in Cebu soon, which will
be a breakthrough, as it will be the first footprint expansion outside Luzon.
“This is truly
a milestone for our company, because in the span of 11 years, we managed to
open 13 stores already, extending our arms in different areas of Metro Manila
to give fashionable products to our loving customers. Furthermore, this is our
first branch in Makati City. After that long hours of planning with the team, months
of meetings and brainstorming, I must say that hard work really pays off. It is
not possible without the whole Starfinder Optical associates and of course, the
personalities who visited and gave their honest opinion about the brand,” Song
said. The brand was recently featured by Viva Artist Carlyn Ocampo, Lifestyle
Vlogger Dwaine Woolley and Beauty Blogger Paige Ranola.
In line with
the opening, Starfinder Optical launched their first and permanent eyewear
package called All New SoYou that costs Php 1,290. The package includes a
durable and snazzy frame, and specialized lens. Not only does the company
provide extremely durable eyewear, but also the styles of the glasses are
likewise highly fashion-forward, which is inspired by Korea’s fashion culture. Song
added, “The difference between Starfinder Optical from other eyewear companies
is that our eyewear is made from Seoul, Korea, which assures durability and
style. We adjusted the price to give back to our loyal customers and to attract
more people to avail our eyewear.” Currently, the optical company released
limited edition frames and an all new lineup of SoYou eyewear that is
affordable and looks both vogue and vibrant.
The company is
considered as the first Korean concept optical shop in the Philippines, because
of its Korean inspired eyewear and different ambiance offered to the customers.
Going back from 2007, the company started as a small brand named SFO Design Lab
located at Seohyun Rodeo Street, a popular place in Korea for urban street
fashion.
Being known for
Korean inspired eyeglasses, one of the most popular frames of the company is
called Fino, a round shaped metallic frame, which is well-known in Korea’s
fashion industry. Also, Starfinder Optical offers specialized lenses such as
BlueCut lens, which can protect people’s eyes from the harmful blue light
generated by electronic devices, which can cause eyestrain and headache. In
addition, Starfinder Optical always gives free eye check-up to its customers
during their visit.
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