Cupcakes make life colorful and sweeter—this rings true
for many, especially for the Grade 1 students and teachers of Bagumbayan
Elementary School who received 10,000 pencils from Robinsons Supermarket. The school is just one of 120 public schools
nationwide that received pencil donations from the brand, through its annual
“Cupcake Craze” promo.
Now on its 5th year, the “Cupcake Craze” promo enabled
customers to receive a free animal lunch box for every three cupcake packs
purchased. To make the promo more meaningful, a pencil donation was made for
every cupcake pack sold. This proved to be a huge success with 180,000 pencils
distributed to different public schools. The promo was supported by Monde,
Regent, Rebisco, Lemon Square and Jack ’n Jill.
“We hope that as the students use the pencils to write
their lessons or to draw, they are reminded that they also have the power to
write their own future. And we hope they
will write for a brighter and more meaningful future both for themselves and
their families,” said Lyn de Jesus, AVP for Fresh.
In line with Robinsons Supermarket’s health and wellness
commitment, education plays a critical role in empowering Filipinos to make
better choices. “We believe education is
the great equalizer. We feel we have the responsibility to promote this every
way possible,” said Jody Gadia, Robinsons Supermarket General Manager.
Learn more about Robinsons Supermarket and its
initiatives at www.robinsons-supermarket.com.ph or like their official Facebook
page at www.facebook.com/RobinsonsSupermarketOfficial.
No comments:
Post a Comment