Not too many Filipinos are knowledgeable when it comes to
detecting possible hearing problems. And even if they are, devices that provide
immediate solutions like hearing aids may be out of their reach because of the
prohibitive prices.
But it will soon be a thing of the past as Canadian social
enterprise earAccess, Inc. makes its high quality yet affordable hearing aids
available in the Philippines. The company partnered with FINE Nutrition Trading
International, a company known for its various health and well-being products,
who will serve as the exclusive local distributor of earAccess hearing aids in
the country.
earAccess hearing aids will be formally launched this
month, and they will be available initially at select Watsons stores.
Thanks to ACCESS® 1 and ACCESS® 2 hearing aid models being
launched, more Filipinos will now have access to high quality, durable and more
importantly affordable, hearing aids. Currently, hearing aids are out of reach
to many hearing-impaired Filipinos because they are expensive. The high price
tag for hearing aids thus acted as a barrier for those with hearing impairment
to get the access and relief that hearing aids provide. earAccess will change
all of that.
“Indeed, hearing aids are very pricey so we changed the
low-volume, high-margin status quo to a high-volume, lower margin model since
hearing aids, although sold mostly at high prices, cost relatively little to
make. With our ACCESS® brand of hearing aids, we were able to combine quality
and low price to make them truly affordable,” declares Audra Renyi, Chief
Executive Officer of earAccess, Inc.
In the Philippines, Filipinos with hearing impairment are
about 17%, of the population based on the last National Registry done by the
Department of Health (DOH) back in 1997.
Better Hearing Philippines, a non-government organization
that assists the government in helping prevent hearing loss, conducted a
nationwide survey on hearing disability and ear disorders in 2005. It estimated
the prevalence of hearing disability at 8.8%, with hearing impairment,
including mild forms of hearing loss, at 28%. The Philippine National Ear
Institute, meanwhile, reported that “at least eight profoundly hearing deaf
babies are born every day in the country, which is about one deaf baby born
every 3 hours.”
Renyi said over 1 billion people worldwide suffer from
hearing loss, and most live in developing countries and would need hearing
aids. However, almost none of them can afford hearing aids so she decided to
launch earAccess after her work at World Wide Hearing, a non-profit
organization that works to provide hearings aids in underserved communities
globally.
“With earAccess, our social mission is to create a
financially sustainable way of reaching millions of people around the world who
need hearing aids through our advocacy of ‘Come, Save, and Hear.’ We believe
that if you cannot hear, you are cut off from your world, so we want to help
you acquire hearing aids and reconnect with family and friends” Renyi adds.
To know more about earAccess and its ACCESS® 1 and ACCESS®
2 hearing aids, like the earAccess Facebook page, www.facebook.com/earaccessph
or visit https://earaccess.com.
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