As the marketing landscape continues to change in the face
of new trends and technologies, digital transformation emerges as an essential
response to this change. The biggest companies in the country are shaping their
acquisitions and strategies to fit a digital, fully integrated future.
Jason Drilon
Havas Ortega has stepped up to the plate by setting up its
own Build & Innovation team, headed by creative technologist Jason Drilon,
whose career spans over a decade and a half in providing innovative and
creative solutions for some of the largest brands in the world. Drilon’s body of work includes
years in BBDO Guerrero, JimenezBasic Advertising, Ogilvy and Mather, and Bates
141.
Drilon previously worked at Havas Ortega between 2011 and
2015 as their Head of User Experience + Technology and Creative Collaborator.
He worked in an internal unit, Collab, which integrated several disciplines,
including design and technology, to provide innovative and creative ideas for
Havas’ brands. During this time, he was instrumental in developing Havas Media
APAC's HEARTbot (Havas Engagement-Activated Response Technology Robot), a
platform that can connect social media behavior such as likes and hashtags to
electronic switches that can turn on lights or activate machines. The project
sought to help brands achieve more meaningful connections with their consumers,
through engagement and participation.
He was then given the opportunity to work at The LEGO Group
in Billund, Denmark, where he stayed for two years as the Lead Content
Strategist for LEGO City, LEGO Minifigures, LEGO BOOST and LEGO House. He was
in charge of UX design for desktop and mobile, digital content strategies,
ideation and production, and digital project management on these brands,
cementing his multi-disciplinary expertise in technology, strategy, and
creative solutions.
Drilon’s homecoming to Havas Ortega marks the beginning of
the agency’s next leap into digital transformation. Heading the Build &
Innovation team, he will help provide innovative solutions that leverage the
latest technologies and trends in design, and build apps, platforms, and user
experiences for Havas Ortega’s clients.
“Innovation is an oft-misused term in the industry that
just wants to grasp at anything new. My goal is to provide solutions and
strategies that are truly innovative in meaningful ways, which engage with
consumers and their needs. I’m happy to be working once more with Havas Ortega
and seeing what I can contribute in this digital era. My experience outside the
country has certainly given me brand-new perspectives, and I’d like to take
this opportunity to give back,” Drilon said of his appointment.
CEO Jos Ortega looks forward to the work of the Build &
Innovation team, advancing his vision of the agency providing a truly
integrated marketing and communications solution for their clients. “Digital
isn’t the future – it’s the present. Through our Build & Innovation team,
Havas Ortega will help more brands achieve their business objectives with
creative solutions tailored to the digital era.”
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