Sitel APAC COO is Asia CEO Awards’ Expatriate Executive of the Year

The prestigious Asia CEO Awards named Craig Reines, Sitel Chief Operating Officer - APAC, as the Executive Expatriate of the Year at the awards gala night held recently at Marriott Grand Ballroom in Pasay City.

 Sitel Chief Operating Officer - APAC Craig Reines (middle) receives the Expatriate Executive of the Year Award during the Asia CEO Awards from Jones Lang La Salle Inc. (JLL), Lizanne Tan and Antonio Sabarre.

Reines is an accomplished customer experience senior executive who has lived and worked in 35 countries on six continents. He is widely acknowledged as an innovator in the Customer Management industry, building customer-centric cultures and crafting business process systems that help reduce cost, expand revenue and improve customer satisfaction.

His career began with Sitel in 2015 to help lead Sitel’s expansion into Asia Pacific. An avid proponent of countryside development, Reines focused on moving jobs outside of Metro Manila, and pursued a growth strategy that enabled Sitel to expand to Tarlac, Baguio and Puerto Princesa. This expansion has created over 8,000 new jobs, bringing Sitel’s total employment to over 20,000 across the Philippines.

The Expatriate Executive of the Year Award honors Reines’ bold leadership, vision and pioneering efforts towards elevating Filipino BPO talent and nurturing countryside development.

"It was with honor and humility that I accepted this award," Reines shared. "Life as an expatriate is not easy, but I am inspired by both my family and my work family – the Sitel Barkada – who have supported me every step of the way. Everyone in our organization is passionate about our work and our vision. They remain focused on continuously improving our customer experiences, building new and bigger communities, and strengthening the Philippine BPO industry. I share this award with all of them who always go above and beyond to make it happen for our clients, customers, and community, every day. ”

Sitel’s Leadership Team was also honored as part of CNN’s Executive Leadership Team of the Year’s Circle of Excellence, for their exceptional leadership skills and keen focus on cultivating a strong employee focused organization, maximizing stakeholder value and client satisfaction, and investing in countryside expansion.

The Asia CEO Awards is the largest business awards event in the Philippines and Southeast Asia. They recognize businesses and individuals who demonstrate extraordinary leadership while making a contribution to society.