This was revealed by Denis Duverne, AXA Group chairman,
during his recent visit to the Philippines.
“We do use new technologies in all parts of our businesses,” Duverne
says. He adds that the Philippine entity is in fact quite advanced in the use
of digital tools, accelerating its strategy to move from being a payer to becoming
an encouraging partner.
“We are also constantly forging digital partnerships with
new economy companies to help keep us up to date,” Duverne says.
AXA Asia CEO Gordon Watson who was also in town stressed
the importance of data in their business. “Insurance is about data, so we use
data analysis for better underwriting and to better respond to our customers,”
Watson says.
“Our aim is to innovate our business model,” says AXA
Philippines president and CEO Rahul Hora, “This is to enable our distributors
to be better, by providing them tools, such as calculators for their tablets or
laptops, which results in better quality transactions with their prospects.”
AXA is proud to have its e-Financial Needs Analysis
platform that helps customers learn about their insurance protection gaps in
relation to their financial goals so they can act accordingly. A ‘light’
version through the chat bot “Coach Finn” can also be accessed on the AXA
website.
Other innovative solutions that AXA has rolled out in
country include MyAmbition, an affordable investment and life insurance plan
that was the first in the country to be made available online, powered by their
proprietary e-commerce platform AXA Ion. Its travel insurance Smart Traveller
is also available for purchase online.
For health plan holders, a medical teleconsultation
service is made available to them. It enables customers to schedule and have a
virtual medical checkup with a doctor over the phone for simple health
concerns.
Auto security policyholders also benefit from the AXA
Assist app’s red button emergency feature, which at one tap can respond to the
caller’s roadside needs.
With further convenience in mind for its customers, AXA
has also developed the e-policy. E-policy is an electronic copy of their
customers’ insurance policy that they can print, save on their personal
storage, and even e-mail to their beneficiaries.
MyAXA app for desktop, laptop, tablet, or mobile gives
customers the power to check their account value, remember due dates, pay for
their premiums, or contact their adviser right from their device.
For more information, visit www.axa.com.ph.
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