Now on its 11th year with SM, Earth Hour’s worldwide
theme for 2019 is #Connect2Earth, a global campaign to tell people why nature
matters. The theme focuses on biodiversity. It seeks to raise awareness of
climate change and get the community involved in helping care for the environment
and all living species.
Participating SM malls will come up with their own
creative executions and programs in raising awareness about climate change and
in getting the community to participate in a collective effort to care for the
environment.
“SM recognizes the importance of protecting our
environment since it is our source of life. Nature matters to every one of us.
This is the reason why we support conservation campaigns like Earth Hour. A
global event such as Earth Hour is essential to stir widespread awareness and
promote solidarity in conserving our natural resources,” said Liza Silerio,
Director of SM Cares Program on the Environment and Sustainability.
Since its launch in the Philippines in 2009, the Earth
Hour celebration has been marked in more than a thousand cities and towns while
over 15 million Filipinos have joined the global hour-long lights-off, a
gesture to symbolize commitment to the well-being of the planet
Everyone is invited to come together at SM, as the malls
embrace this advocacy of taking a step against the accelerating threat of
climate change and biodiversity loss.
Aside from Earth Hour observance, SM has several other
environmental sustainability programs including the Trash to Cash recycling
markets in SM malls, daily water recycling system, automated weather stations,
solar rooftops, and environmental campaigns such as the Green Film
Festival. SM Cares is the
Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies
include Environment Sustainability, Programs on Persons with Disabilities,
Children and Youth, Women and Breastfeeding Mothers, and Senior Citizens.
As a responsible mall developer, SM ensures that its
corporate social responsibility programs serve as a catalyst for positive
change in the communities that it supports. To know more about SM Cares, you
may visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email
smcares@smsupermalls.com.
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