BIC Product (Asia) Pte Ltd, in cooperation with its
distributor partner in Philippines - Filstar Distributors Corporation, kick off
their biggest social campaign in Asia, #BICBrightFutures.
BIC® believes that a bright future is for everyone. As such, BIC® will be giving half a million
of Stationery products - the biggest donation in Asia to date - to Children’s
Hour, Yellow Boat of Hope and Kariton Klasrum to help kids as they pursue their
dreams.
BIC® treated an estimated 200 children from Children’s Hour
and Kariton Klasrum for a full day of fun and activities at Kidzania Manila last
October 26th.
For one day, the children are encouraged to have fun while
exploring the adult world by immersing themselves in over 100 role-play
activities in the play city. Using BIC® pens, they will also plot out their
goals and dreams in a special BIC® Bright Futures workbook.
Efren Peñaflorida, an education advocate, teacher, and
social worker, will be at the event to talk to the kids about the importance of
going back to school and how it will help them build a brighter future.
Peñaflorida is also the founder of Kariton Klasrum.
BIC® feels strongly about giving back to communities where
the Group is present in the form of product or financial donations and
volunteering. As part of its strong
societal commitment, the BIC® Corporate Foundation for Education was launched
in 2016 focusing on fighting for universal access of education as a basic human
right. Through this foundation, BIC® is
engaged in the fight against school drop-outs, access to education for girls
and women and environmental education.
In the same year, the global company has made 112 donations to promote
education giving more than 6 million pens to children in need.
BIC is a family-owned company listed on the Paris Stock
Exchange and a world leader in stationery, lighters and shavers. For more than 60 years, BIC has honored the
tradition of providing high-quality, simple, inventive and reliable choices for
everyone, everywhere, every time. A
world leader in the consumer goods, 30.9 million BIC® products are purchased
every day worldwide (18.9 million Stationery products, 4.2 million Lighters,
7.1 million shavers and 0.7 million promotional products).
Filstar Distributors Corporation prides itself as having
been the exclusive licensee of Hallmark in the Philippines since 1974 and the
exclusive distributor of BIC® Stationery products since 2001. Since then,
Filstar has evolved to be a distributor of not just these two distinguished
brands but of other world class brands that supplement and enhance the
self-expression industry. In 2013,
Filstar expanded its partnership with BIC® to cover BIC® Lighters and Shavers
categories.
Find more about BIC® from the following online references.
Website: https://www.bicworld.com
Facebook: https://www.facebook.com/bicstationeryphilippines
Twitter: https://twitter.com/BicGroup
Youtube: https://www.youtube.com/user/bicbrand
Linkedin: https://www.linkedin.com/company/bic/
Instagram: https://www.instagram.com/bic_group/
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