2017 Fit Filipino National Weight Loss Challenge
Culminates with a Bang Advocacy campaign gets Filipinos moving with a “Live to
Move” fitness party
How many times have we woken up and decided that “today is
the day” to begin losing weight, only to be sidetracked by that delicious lunch
of tasty pork adobo and a sweet ending of scrumptious leche flan? Too many.
The battle to lose those pounds is something that many of us
face daily. We always must deal with the temptation to indulge in good food,
made worse by the persistent “I just don’t have the time to exercise”
mentality. These hinder our quest for fitness.
Knowing this all too well, celebrity fitness coaches Jim and
Toni Saret (“Fit Filipino Movement”, “Biggest Loser Season 2”) have set out to
champion a change in the mindset of Filipinos so they will lead a more active
and healthier lifestyle. This year, they decided to embark on probably their
biggest challenge yet—rallying the entire nation to collectively lose a total
of one million pounds in six months.
“We launched the FitFil National Weight Loss Challenge this
2017 with the vision of uniting all Filipinos towards a healthier lifestyle.
This is the first of its kind in the world. The one million lbs weight loss
challenge is the first step in our goal to curate one million fit Filipinos by
2020,” shares Coach Jim.
“The truth is that for most of us who continue to struggle
with losing weight, shedding off one or two pounds is already a humongous challenge.
This is why we wanted to make losing weight fun and easy," adds Coach
Toni.
Joining hands to support one cause
In the FitFil challenge, individuals can pledge to lose
weight or combine their weight loss with a group of friends and pledge.
Likewise, top institutions (Philippine Medical Association, National Youth
Commission, and Philippine National Police), organizations, local government
units (LGUs), brands, and corporations have supported the advocacy campaign.
“To encourage more
Filipinos to sweat it out and move, and create greater awareness of the health
benefits of exercise, we staged our 'Live to Move' fitness party last June in
SM Mall of Asia,” said FWD Life Philippines Head of Marketing Rochelle
Vandenberghe. “Empowered by FWD’s #GetReadyToLive brand attitude, we want more
people to be inspired to live life to the fullest by adapting a healthier
lifestyle!”
As an insurance industry pioneer in the space of health and
wellness, FWD Life Philippines has been at the forefront of pushing more
Filipinos to lead a healthier lifestyle. The company spearheaded the “Live to
Move” health and wellness movement in 2015, inspired by the idea that achieving
better health is key in getting ready to live life to the fullest. The
insurance company also partnered with coaches Jim and Toni in creating the
four-minute metabolic fitness routine, the FWD Motion.
Live to Move fitness party last December 3
Last December 3 (Sunday), FWD staged the year’s biggest
fitness party at Central Park, SM By the Bay at the Mall of Asia. Entrance
gates opened at 3:00pm. Event-goers enjoyed treats and freebies from a host of
FitFil and FWD Max partners. The ceremonial “big reveal” of the campaign’s
weight loss achievement was scheduled at 5:00pm, with the fitness party started
at 5:30pm. Event registration is free.
To know more about FWD’s Live to Move campaign and to
pre-register for the December 3 fitness party, go to fwd.com.ph/en/live/live-to-move;
for information about the FitFil National Weight Loss Challenge, visit www.fitfil.ph.
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