With her rich experience from media planning to business development and
performance marketing, her role at Havas Ortega is to propel all digital
operations. She will lead the following pure player brands of the Agency:
Socialyse, a digital integrated social media solution which combines owned, earned, paid and shared social
media activities for audiences to be engaged; Affiperf, the programmatic pure
player that combines the best of technology with data savvy human expertise to
provide solutions; and Ecselis, a business specialized on online performance
marketing that aims to increase the possibilities for prospect conversions
through tracking and analytics.
Shayne has been in the media business for more than 16 years. Her
advertising journey began at Starcom followed by other notable companies in the
industry such as Carat, UM, Mediacom, iProspect, and now with Havas Ortega. She
has received national and international accolades. She led her former agency to
a Silver award for Campaign Asia’s Digital Agency of the Year in 2017. She was
also named into the exclusive '40 Under 40 List' in APAC also by Campaign Asia
last 2016.
Hermie de Leon, Managing Partner of Havas Ortega and CEO of Havas Media
Group says, “Many clients are undergoing massive digital transformations. We
need to re-define the role of agencies in the new ecosystem. We brought in
Shayne to lead this change.”
Thoughts on her big career move, “My journey with iProspect will always
play a huge role in my agency career since it was like home to me for six
years. However, this time I am opening a
new chapter in my life and I hope our industry will embrace me with this new
adventure. No words can contain how
honored and privileged I am to join Havas Ortega as Chief Digital Officer. I sincerely thank Vishnu Mohan, Jos Ortega,
Hermie de
Havas Ortega introduces new Chief Digital Officer
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Leon, and Tonypet Sarmiento for believing in my capabilities. I am more
than excited to teach and learn from my team in the long run as there is always
something new in the information age.”
Aside from her advertising life, Shayne is also passionate about
education. She has spent years teaching in UP Diliman and UP Manila. She is
also a regular subject-matter-expert at the Certified Digital Marketer Program
and would give several talks in multiple marketing events locally and
abroad.
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