Are you ready to be the next Greenhills EntrePinoy?

Greenhills and Mercato Centrale launch a one-of-a-kind competition giving aspiring entrepreneurs a chance to build successful startup businesses

Do you want to become an entrepreneur? Do you have a business concept that you’d like to pitch? Do you aspire to be part of the growing community of Greenhills entrepreneurs?

If you said yes to these questions, then it would be worth joining Greenhills’ EntrePinoy, a nationwide search for aspiring entrepreneurs to showcase their businesses right at VMall Greenhills, the shopping mecca and renowned business incubator of Metro Manila.

Aspiring business owners will be given the opportunity to follow the footsteps of many successful endeavors that first took root in Greenhills, which has served as a starting ground of successful Filipino enterprises throughout the years. Among the big business names that first started their humble enterprises in Greenhills are brands like Bayo, Kamiseta, Bench, Folded & Hung, Gift Gate, Alberto, Astro Vision, Plains & Prints and Celine.

During the media launch of EntrePinoy in Greenhills on June 13, a preview of the program was showcased through a series of talks given by respected businesses innovators and thought leaders in the country: RJ Ledesma, President and Founder of Mercato Centrale Group, who talked about operations and innovation; restaurateur and founder of Let’s Eat Pare Mark del Rosario, who discussed food industry trends; and owner of Ibarra Watches, Nico Moreno, who shared inspirational business stories.

To take part in this once-in-a-lifetime opportunity, interested applicants may pitch their ideas from June 17 to June 28 by submitting entries via a QR code that can be found on Greenhills’ social media pages. On July 5, twenty-four (24) finalists will be selected by a team of industry experts, and will then undergo training as they test drive their ideas right at VMall Greenhills for five days a month from July to September covering payday weekends. The dates of wherein they will be able to showcase and sell their products are as follows:

July 11 - 14, 2019

August 14 - 18, 2019

September 11 - 15, 2019

To strengthen Greenhills' community of existing and aspiring entrepreneurs, a series of talks and workshops by industry professionals are lined up where everyone is welcome to join and learn from the sessions. These are scheduled monthly from July to September, all touching on the different aspects of entrepreneurship. To get them started on their businesses, on July 11, Jonathan Petalver, Program Director, Ateneo MBA, will speak on Business Model Canvass and Operations Management. This will be followed by an extensive talk on Entrepreneurial Accounting and Financial Management by Filip Wycoco on August 15.  As an added service to entrepreneurs, a One-stop Shop for Business Assistance will run from 10 am to 5 PM on August 20-22, with the Department of Trade and Industry, Bureau of Internal Revenue, Taxumo, GoNegosyo, and other agencies providing assistance to entrepreneurs.  Then, on September 12, Edgar Caper will discuss all about Marketing Mindset in order for them to learn strategic branding and consumer marketing.

Finally, on September 25, Greenhills and Mercato Centrale Group will select the five (5) top performing entrepreneurs from the shortlisted twenty-four (24) participants. These winners will be given a stall for free for three (3) months to formally sell their products together with other existing Greenhills merchants from October to December. The peak months of Greenhills, were chosen for the five (5) winners in order for them to be encouraged to strive to deliver, apply what they have learned from the sessions, and reap the rewards.

“EntrePinoy gives life to our vision to provide support to Filipino entrepreneurs,” said Ortigas & Company President Mr. Jaime E. Ysmael. “Over the years, Greenhills has served as a business incubator and we are proud to see so many businesses take off. Certainly, we want to see more success stories and we believe that we can help aspiring entrepreneurs learn new ideas and the rudiments of operations, finance, marketing, and everything else that will get their businesses off to a strong start. Through these new businesses, consumers will also be able to experience new offerings and concepts in Greenhills and beef up our roster of stores” he said.

Ortigas Malls plans to make EntrePinoy a yearly event, as it provides existing and aspiring enterprises with opportunities to nurture their business ideas.

Excited to try out your business idea? Go ahead and join EntrePinoy. Register through http://bit.do/entrepinoy or scan the QR code below. For more info, visit and subscribe to the newsletter at www.ortigasmalls.com or check out Greenhills’ social media pages: www.facebook.com/GreenhillsOfficial | www.instagram.com/greenhillsph.