In
line with its global rebranding, Havas PR Philippines becomes part of the
Merged Media micro-network
The passionate and incredible REDsters of Red Havas Philippines (L-R): Marco
Grajo, Account Manager; Jookie Radoc, Media Relations Manager; Charisse
Vilchez, Business Unit Director; Janessa Tek-ing, Senior Account Manager and
Cid Santillan, Account Director.
The passionate and incredible REDsters of Red Havas Philippines (L-R):
Marion Esquillo, Havas Group Associate Creative Director; Marco Grajo, Account
Manager; Charisse Vilchez, Business Unit Director; Jookie Radoc, Media
Relations Manager; Janessa Tek-ing, Senior Account Manager and Cid Santillan,
Account Director.
As
creative and media agencies face a near-daily redefinition of their identities
and scopes of work in the modern media landscape, public relations agencies in
particular are being completely reconstructed. How can PR companies adopt at
the pace of today’s lighting-speed multimedia landscape?
Havas
Group, with its shared Merged Media strategy, announced that it has rebranded a
number of its award-winning PR and social agencies including its Manila office
under a new name, Red Havas. Through Merged Media, the micro-network reimagines
the way it does PR and drives its agencies to new heights by blending
traditional and digital publishing, content, social media, and data in a way
that defines the future of PR as a category.
Red
Havas’ office in Manila, Philippines is part of leading fully-integrated media
and creative agency, Havas Ortega (HVO). Under the tutelage of Business
Director Charisse Vilchez, Havas PR Manila will now be Red Havas Philippines,
along with other Asia Pacific-based Red Agency networks in Australia, Singapore
and Havas PR North America with offices in New York City, New England, Phoenix
and Pittsburgh. In addition, Red Havas has rebranded its Havas PR offices in
Vietnam and Jakarta, Manchester, Edinburgh and opened a new office in London.
The new brand has expansion plans to Japan and South America within 18-24
months.
“Havas
Ortega welcomes the rebranding of our PR team to Red Havas. The current team is
more than ready to take on the challenge and bring PR to the next level. Red
Havas Philippines, together with its passionate and incredible REDsters, will
help create our clients’ brand stories through Merged Media,” said HVO Chief
Executive Officer Jos Ortega. “I am confident that with Char’s experience
working in two strong online brands OLX and Agoda and her training at Red Havas
in Australia, we will be able to live up to our ambition of owning Merged Media
in the local scene.”
The
rebranding coincides with global-led investments into data, content and bespoke
insight tools, which will include listening and predictive analytics platforms
that will layer in a foretelling media capability not seen before within the
industry.
“The
guiding light of PR has always been to integrate brands or organizations
stories into the daily conversations of the media ecosystem,” said James
Wright, global chairman of the Havas PR Collective and global CEO of Red Havas.
“PR is one of the most powerful tools that brands can use to connect to
audiences, but it’s essential that it integrates seamlessly across content
types and sources and operates at the pace, and in the ways, of today’s
consumer. With content, social and predictive data at the core, we’ve built a
model that merges all of the various media sources and essentially redefines
the PR capability entirely.”
Commenting
on the global rebranding, Yannick Bollore, CEO and chairman of Havas Group,
said: “Red Havas is a new, transformational and unmatched micro agency network
that will help redefine PR and its value to clients. Along with the power of
Havas Group and the world-class entertainment capabilities we have within
Vivendi, the proposition of merged media becomes very interesting. We have big
ambitions to develop and invest in this further.”
Red
Havas is part of the Havas PR Global Collective, the PR and communications arm
of the Havas Group that comprises approximately 40 agencies around the world
and more than 1,300 employees. At this stage, there are no plans to rebrand
other Havas-owned PR agencies.
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