Combination
of unbeatable taste and local flavor behind timeless fast-food offering
For the longest time, the global fast-food scene has one
strict rule for beef patties: they only belong between burger buns.
But in a country like the Philippines, a meal can never
be considered a proper one without our favorite grain: rice. Most of the local
dishes go well with a serving of white rice and a splash of flavorful sauce or
broth.
In 1995, Jollibee—the country’s top fast-food chain and
proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy
staple to create a new classic offering: the Burger Steak. Made with 100% beef
patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy
(a time-tested flavor pairing used the world over: beef and mushroom), and
served with white rice, the Burger Steak was an instant hit for diners looking
for their kanin-and-ulam fix.
“The Jollibee Burger Steak was inspired by something that
many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed
white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category
Marketing Director. “But that’s the beauty of that idea. It seemed so simple,
but nobody else did that over twenty years ago. For me, Jollibee only proved
that we truly know and understand the Pinoy palate.”
Today, the Burger Steak remains to be a consistent
Jollibee best-seller, with hundreds and hundreds of meals sold each day in
1,000 Jollibee stores nationwide. The rich classic flavors that this dish
delivers is just one reason for its enduring popularity, as the fact that it
has remained very affordable for over two decades continues to attract
customers, too.
“Aside from the Burger Steak delivering a truly
beefy-linamnam, saucy-sarap dining experience every time, it delivers great
value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and
rice for a truly satisfying meal.”
Experience the beefy-linamnam and saucy-sarap goodness of
the Burger Steak for yourself today. The Jollibee Burger Steak is available for
dine-in, take-out, delivery, and drive-thru transactions, with prices starting
at P50.00* for the Solo Meal.
For more information on your classic Jolly favorites,
like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and
Instagram.
* Prices may vary across different locations.
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