Music is one of the core unifying forces for Filipinos.
The love for music transcends gender, religion, language, social class, and
even political affiliations. This year, the world’s largest beverage brand,
Coca-Cola, is refreshing the local music landscape with the opening of the
first Coke Studio in the country.
The Coke Studio is a platform that features fun and
exciting ways that will support Original Pilipino Music through various
activities. The main highlight is the collaboration of Pinoy music legends and
emerging artists to create their own blend of OPM tunes in various music
genres.
The opening of the Coke Studio on July 29, 2017 will also
kick-off the 9-epsiode local music show on TV5 and YouTube featuring 14 of the
country’s most revered Filipino musicians led by Abra, Gab and John of
Urbandub, Ebe Dancel, Noel Cabangon, Franco, Sandwich, and Moonstar 88,
together with emerging OPM millennial artists BP Valenzuela, Reese Lansangan,
Curtismith, The Ransom Collective, Autotelic, Gracenote, and Jensen and the
Flips. The show will be a one-of-a-kind musical experience for Filipinos.
The Coke Studio doesn’t stop there. A Coke Studio Truck
will bring the musical experience closer to Filipinos as it goes on a 6-month
road trip to various parts of the country. The Coke Studio Truck will be a
roving recording studio that will also be a venue for live performances from
Coke Studio artists and a wide range of fun on-ground interactive activities
and games. Coca-Cola merchandise will also be given away during special raffle
promos from the Coke Studio Truck!
The Coke Studio Truck is a stage for local school bands
to showcase their talents and original compositions through an online voting
system.
The country will soon taste the sound of Pinoy music with
Coke Studio. Catch it every Saturday at 7 p.m. on TV5 or on www.youtube.com/CokeStudioPH.
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