Procter & Gamble (P&G), a leading global consumer
goods company and Shopee, a leading e-commerce platform in Southeast Asia and
Taiwan, announced the launch of the 1st Regional Super Brand Day to “Stop Bad
Hair Day”. During this campaign, Shopee will launch P&G’s latest line of
hair care products across six markets in Southeast Asia. This is part of
P&G and Shopee’s strategic partnership to drive its online sales and hair
care category growth in eCommerce.
Introducing ‘Stop Bad Hair Day’ campaign, the P&G x
Shopee Super Brand Day in the Philippines will feature offers from April 3 to 5
across P&G’s leading hair care brands including Head & Shoulders,
Pantene, and Rejoice to address top hair problems in the region, such as hair
fall, dandruff, and oily scalp. In the Philippines, P&G is also launching
hair care products perfect for the hot summer season. The new Head &
Shoulders Subzero Shampoo, which gives an extra cooling sensation and Rejoice
Perfume Shampoo, which leaves a long lasting fragrance on your hair will be
launched exclusively on Shopee during Super Brand Day period.
The campaign offers deals at up to 40% off and Shopee
users can also stand to win additional discounts and prizes by taking part in
the in-app games and #StopBadHairDay social media contest. The two top-spenders
on P&G hair care products per day will each win an iPhone XS Max on April
3, Dyson Supersonic Hairdryer on April 4, and Samsung Galaxy S10+ on April 5,
per DTI-FTEB permit number 0000 S. 2019.
Deeksha Kakkar, Asia Pacific Hair Care eCommerce Leader
of P&G, said, “Since launching the P&G Official Store on Shopee, we
have seen significant growth in our eCommerce business in Southeast Asia. We
are excited to launch our innovative hair care products that are at the
forefront of delivering key consumer benefits and expect to grow the hair care
category in eCommerce with Shopee through our first regional Super Brand Day.”
Agatha Soh, Head of Regional Marketing, Shopee, said, “As
e-commerce continues to grow in the region, we see a rising trend of consumers
opting to purchase their daily necessities online. In line with this trend, we
are happy to partner P&G to further provide users with greater convenience
and cost-saving opportunities when buying their everyday items on Shopee. We
are excited to kick off the first regional Super Brand Day with P&G
featuring a range of exclusive hair care deals for Shopee users, and we are
confident that this partnership will help P&G in expanding their reach
through e-commerce.
All P&G products can be found via the P&G
Official Store on Shopee Mall. Products under Shopee Mall come with 7 days
return, 100% authentic guarantee, and free shipping. Join P&G and Shopee to
Stop Bad Hair Day – shop for all your hair care needs now at:
https://shopee.ph/m/super-brand-day
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