● Coocaa is
one of Lazada’s 12 Joint Business Partnership (JBP) brands for 2019
● Coocaa is
committed to continuing its innovation lead by making available Artificial
Intelligence - Internet of Things - TV (AIoTV) to all households in
Philippines, at an affordable price.
● Since its
official store launch on Lazada Philippines, the market has demonstrated strong
interest in Coocaa’s Smart TV.
Just 1 week after its debut on Lazada Philippines, Six
months on Lazada Indonesia, and four months on Lazada Vietnam and Thailand,
Coocaa has emerged as one of the eCommerce giant’s first Joint Business
Partnership (JBP) brands for 2019. This strategic partnership is aiming to
bring high-quality televisions and after-sale services to Philippines, by
cutting out the middle-man and providing consumers with the best deals.
By tapping into the marketing, branding and sales
solutions provided by Lazada’s industry-leading platform, Coocaa will focus on
the market’s rising demand for smart-home devices in Southeast Asia, which has
led to significant changes in the smart TV industry landscape. Coocaa is
committed to continuing its innovation lead by focusing on Artificial Intelligence
- Internet of Things – TV (AIoTV) and making them available at an affordable
price.
“Coocaa is gearing up to be the trend-setter and leader
in Southeast Asia’s TV industry, especially in the Philippines. Within a very
short time, we have been able to be recognised as one of Lazada’s JBP brands
for 2019. Through this partnership, we will continue to fulfill the appetite
for technological advancement at an affordable price,” said Rock Zhang, General
Manager of Southeast Asia Brand Business
& Director of Global E-Commerce Overseas Department.
“The eCommerce space in Southeast Asia is growing
rapidly, and we are proud to empower vibrant brands like Coocaa, who are
embracing this opportunity to win new consumers in the region. Lazada is
extremely committed to developing solutions that our brands and sellers can
leverage on, to accelerate their growth into super eBusinesses. As we curate
and create the best experiences for consumers, we want to build a sustainable
marketing, sales and branding ecosystem that offers efficiencies and long-term
value for our partners,” said Jing Yin, President, Lazada Group.
As one of the few eCommerce-only technology brands,
Coocaa’s online presence has been growing strongly and steadily. During the
launch campaign,Coocaa emerged as the #1 best-selling TV brand, and #1
best-selling brand in lazmall, in the Philippines.
As part of the JBP, both Coocaa and Lazada Philippines
will invest in e-commerce marketing solutions and innovations. Coocaa will also
increase its investment in Lazada Philippines, by regularly launching exclusive
marketing campaigns and exclusive products, to expand consumer outreach and
stimulate high quality sales growth.
Consumers will also be able to purchase a highly
comprehensive and cutting-edge product portfolio from Coocaa’s LazMall flagship
store, and enjoy top quality products and customer service.
By leveraging on Lazada’s vast logistics network and
country-wide last mile delivery service, Coocaa expects to reach all households
across the Philippines. This will potentially increase Coocaa’s market share,
and enhance the company’s penetration rate in both rural and urban markets.
The strategic partnership is part of Coocaa’s ambition to
redefine the industry landscape in the Philippines and Southeast Asia by
introducing AIoTV for all homes in the Philippines, at an affordable price.
Since 2018, Coocaa has allocated more spending in R&D, and is working with
other tech companies, including Google and Baidu, to develop more AI products,
to provide better entertainment options.
The trend of TV in the Philippines has changed
significantly, from analog TV, to smart TV, and now AIoTV that enable users to
seamlessly connect to greater content. One of the key features of AIoTV is its
role as the center of a household’s connected devices, making the TV set more
than just an entertainment device.
The launch of Coocaa’s 50S5G Android Smart TV has become
the trailblazer for AIoTV – as it has been dubbed as one of the best in class
affordable Android TV’s. In the next three years, Coocaa will be introducing
more smart-home devices on Lazada.
This trend also corresponds to the growing smart home
concept in the region. Asia-Pacific is expected to dominate the smart-home
market by 2020, with a value of 13.7 billion USD and an estimated growth rate
of 27%. This means consumers are demanding connectedness and intelligence as
part of their lifestyle, and the TV will become the center of family
entertainment and communication at home.
Follow @coocaaPhilippines on Instagram and Coocaa’s
official store at Lazada Philippines to keep updated.
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