This year’s campaign is particularly extra special as SM
Supermalls is partnering with UNICEF, and together, they are set to promote and
instill every child’s right to play, relax, and indulge through a holistic
approach on both their artistic and recreational activities. Through this team
up, they promote their shared advocacy to bring more smiles to children’s faces
across the country.
“SM brings back Everyday is Play Day with kiddie
character meet-and-greets and interactive play that aims to help develop their
confidence and social skills,” said Jonjon San Agustin, SM Supermalls SVP for
Marketing.
Through a showcase of a new found wonderlands filled with
real-play and digital experiences while also featuring toy collections, play
machines and giant interactive displays, SM Supermalls also pride in delighting
everyone with over 30 global brands including Toy Kingdom’s biggest such as
Barbie, Hatchimals, Paw Patrol, Shimmer and Shine, Pokemon, Shopkins, Beyblade,
My Little Pony, and many more.
A reach beyond every kid’s imagination will also power up
the launch with some memory games and scientific experiments from Nutty
Scientist, a colorful ball pit plunge from Ball Pit City, and special
performances and appearances from previous winners of The SM Little Stars, the
Concio sisters, celebrity Supermoms, and mascots from participating toy brands.
Don’t forget to let your kids #EatPlayShopInTheCity this
summer at these participating malls:
SM City North Edsa, SM City Fairview, SM City Novaliches,
SM City San Jose Del Monte, SM City Manila, SM City San Lazaro, SM City Sta.
Mesa, SM City East Ortigas, SM City Taytay, SM City Angono, SM City Marikina,
SM City Masinag, SM City San Mateo, SM City BF Paranaque, SM City Sucat, SM
City Bicutan, SM City Las Pinas, and SM Center Muntinlupa.
For more information, visit SM Supermalls’ official
website at www.smsupermalls.com, or its Facebook, Twitter and Instagram
accounts: @smsupermalls
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