Shopee reveals key online shopping trends of Filipinos
ahead of Shopee 5.5 Double Double Sale
“Shopee has grown tremendously in the past year to firmly
establish ourselves as the leading e-commerce platform in the Philippines. We
owe a big part of our success to the data-centric approach we use to understand
and serve our users. With millions of users and growing, we can generate rich
and detailed insights about Filipino online shoppers and design campaigns for
their evolving needs. Shopee 5.5 Double Double Sale is another example of this,
and we are proud to once again help Filipinos save more on a massive range of
brands and products catered to their tastes,” said Ruoshan Tao, Head of
Marketing at Shopee Philippines.
Shopee reveals 3 key online shopping trends in the
Philippines for 2019, ahead of Shopee 5.5 Double Double Sale:
1. More
Filipinos are shopping online
Metro Manila continued to be the online shopping capital
of the Philippines, with the most orders recorded on Shopee since the turn of
the year. However, online shopping is quickly becoming the norm nationwide, as
Mindanao and Visayas are seeing rapid growth in online shopping activity on
Shopee.
Shopee is also becoming the preferred e-commerce platform
for Filipinos to find their favorite products. This is apparent as the number
of keyword searches in the first quarter of 2019 increased by 2.5 times
compared to the same period last year. Filipinos search most often for terms
related to Electronics, Health and Beauty, and Fashion; with Xiaomi,
Maybelline, and Vans among the most-searched brands so far in 2019.
2. Geography
shapes online shopping habits in the Philippines
Shopee has found that online shopping preferences differ
across regions in the Philippines. For users in Metro Manila, Health &
Beauty and Electronics are the top categories with Xiaomi, Realme, and Honor as
the leading smartphone brands. In fact, Realme sold over 1,000 units of its
brand-new Realme 3 smartphone in two flash sales, with the first flash sale on
March 25 selling out in under an hour.
For shoppers outside the capital, they prefer to buy
Fashion products online as they benefit from a massive assortment of products
and styles. In Visayas and Mindanao, Korean-styled apparel and footwear are the
most purchased items.
Filipino online shoppers are also most active during
lunch and before bed. For instance, Shopee users from Metro Manila tend to shop
online from 12NN to 2 PM. Meanwhile, users in Mindanao and Visayas are most
active from 8 to 10 PM.
3. Men are
shopping online more often, and more widely
Finally, men are shopping online more as e-commerce
becomes the norm in the Philippines. Shopping among male users has more than
doubled on Shopee in the first quarter of 2019 compared to the same time last
year.
Men are also more actively shopping for Fashion and
Beauty products, aside from conventional categories such as Electronics and
Gaming. Online shopping for skincare items is becoming especially common for
men, with face masks ranking among the top 10 most popular products for male
Shopee users in the first quarter of 2019.
Shopee 5.5 Double Double Sale: 8 days of unbeatable deals
catered to Filipinos’ shopping habits
Taking place from April 28 to May 5, Shopee 5.5 Double
Double Sale features 8 days of unbeatable deals including daily ₱1 Games and
daily 100% Cashback Vouchers. Armed with a close understanding of Filipinos’
tastes and preferences, Shopee has partnered leading brands in the Philippines
including Maybelline, Globe, Enfagrow, and Infinix to deliver up to 90% off the
most-wanted items.
For more information about Shopee 5.5 Double Double Sale,
visit http://shopee.ph/5-5 starting April 28.
Download the Shopee app for free via the App Store or
Google Play.
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