Among these speakers were three powerful women from the
advertising world, whose opinions and expertise have been invaluable in shaping
their respective fields, and were important resources for the healthcare brand
marketers, CMOs, and academics in attendance.
Maria Garrido
As Global Chief Insights and Analytics Officer of Havas
Group, Maria Garrido heads a team of over 200 people, spanning 40 countries,
and is responsible for the company’s Insights studies, including the Meaningful
Brands study which was the subject of her talk. She is also the Chief Executive
Officer of Havas X, Havas Group’s innovation arm, which takes advantage of the
innovation expertise within the Group to explore new technologies and methods,
and provide more meaningful services to clients.
Garrido joined Havas in 2014 armed with 18 years of brand
marketing experience in North America, Latin America, and Europe. This
experience and her role in Havas make her a leading force of innovation in the
advertising industry, and the perfect representative to discuss Meaningful
Brands and how the framework applies to the healthcare industry.
Vicky L. Ortega
With over 20 years of experience in brand planning and
strategy in the Philippines, Vicky Ortega is certainly a force to be reckoned
with. Highlights of her career include setting up the Strategic Planning Group
for Lintas (now MullenLowe Lintas), thereby creating one of the most respected
planning groups in the advertising industry. Through her leadership, the Surf
brand was able to overtake Tide, who had held market leadership for 20 years,
in just a year. Ortega is also CEO of BrandLab, which makes use of brand
anthropology and strategic planning to help build brand stories for clients,
and which was instrumental in the success of brands such as DMCI Homes and The
Filipino Channel.
Now serving as Planning Consultant at Havas Anthropology,
Ortega’s focus is on combining brand planning and anthropological research to
develop new insights in marketing. Her latest project, the Asian Millennial
Codes, is the culmination of two years of study, and was the topic of her VITAL
talk. The combination of her expertise in brand planning and unique
anthropological perspective gives credence to these Millennial Codes as a
framework through which healthcare marketers could adapt to the new generation.
Rachel McLoughlin
Rachel McLoughlin has eight years of experience in digital
marketing, spread out across a diverse array of fields working from both client
and agency sides, including retail, banking, and new media, as well as two and a half years in
the healthcare sector. Her work in the latter includes Janssen Healthcare
Innovation’s Care4Today program, which aimed to provide solutions for the
timely, customizable delivery of quality Heart Health, Mental Health, and
Orthopaedic healthcare solutions to consumers, whenever and wherever they need
it.
With her past expertise, as well as her current role as
Digital Director of H4B Manchester, McLoughlin carries the experience needed to
provide solutions for the healthcare industry to adapt to the rise of
Millennial Healthcare Professionals (mHCPs), who are at the forefront of the
industry’s transformation through new technologies, new research, and new ways
of funding.
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