• The
Belgian fries exporters, which are no.1 worldwide, seek to increase market
share in the Philippines. Their wide range of potato products and specialties
are exported to over 100 countries worldwide.
• This is
part of a three-year promotional campaign to expand the presence of Belgium’s
frozen potato products in the South-East Asia region.
Flanders Agricultural Marketing Board (VLAM) will be
bringing together five major Belgian fries exporters to exhibit as a group at
WOFEX Manila 2018 slated from August 1 to 4. The five companies, Agristo,
Bart’s Potato Company, Clarebout Potatoes, Ecofrost and Mydibel, will be
participating at this trade show under the “Belgian Fries” banner to widen
their networks, increase their share in the Philippines’ growing market for
processed potato products, and heighten awareness of Belgian fries in the
Philippines and the region. This is the first time that the delicious Belgian
fries are being presented in the Philippines at such a scale.
These five companies represent the five biggest
family-owned businesses in the industry in Belgium offering a wide range of
potato products and specialties that are exported to over 100 countries
worldwide. The companies are all halal-certified. Their participation in WOFEX
Manila is part of a five-nation promotion campaign in Southeast Asia,
coordinated by VLAM and Belgapom, the association for the Belgian potato trade
and processing industry.
“Hot on the heels of exhibiting in Indonesia, Malaysia,
Thailand, Singapore and Vietnam, we are pleased to bring Belgian fries to the
Philippines this time around, as part of our plan to increase our presence in
the Southeast Asian region. There is an existing market in this region for our
products, but we see an even bigger opportunity to expand exports and heighten
appreciation for our national delicacy. Southeast Asia is one of the largest
fast-growing regions of the world, with a rising middle class, rapid
urbanisation and an overall young population. These trends, together with
Belgium’s high food standards and innovation, will continue to drive demand in
the region and beyond, and our industry is ready to reply to this in an
original way, since our Belgian fries are truly different from those from other
countries,” said Mr. Romain Cools from
Belgapom.
“The Philippines is well-known as a food-lover’s paradise,
and Philippine consumers really know and love good food. Belgian fries are
still relatively unknown in the Philippines, so we are excited about this
opportunity to share one of Belgium’s most beloved national dishes with the
Philippines. Golden yellow and crisp on the outside and tender on the inside,
Belgian fries, or frites, as we call them, are a true Belgian delicacy that is
delicious either as a side served with steak, or as an appetizing snack with a
mayonnaise-based sauce!”
Belgium is the largest exporter of frozen fries in the
world, with 90% of its production freighted to the global market. In 2016,
Belgian fries exports rose 14.3% to 1.68 million tonnes in 2016 from a year
earlier, with an increasing share going to countries outside EU.
Belgian fries have a long history and have become part of
the country’s heritage, with many shops and stands in Belgium serving this
delicious savory snack. In fact, the ubiquitous Belgian fry shops that can be
found in every city or village have been recognised as part of the cultural
landscape in Belgium, with UNESCO status being sought for the dish since 2014.
For more information, please visit www.originalfries.eu or
www.jamesbint.be
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