It’s no secret that babies are
unstoppable at play. In fact, they can run the equivalent of a marathon in a
week! However, the only thing hampering their fun are wet, lawlaw diapers.
To celebrate the babies’
prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top
selling diaper brand Pampers, are joining hands to produce the first-ever
virtual #BabyMarathon.
This one-of-a-kind feat is
part of the Pampers x Lazada Super Brand Day, which will take place on August
29. For one day only, Super Brand Day allows customers to discover the best of
what a brand offers, which include exclusive vouchers, limited edition products
at its best prices, and even offline events.
Be Part of the Record-Breaking
#BabyMarathon with Seve
The 42-minute #BabyMarathon
video montage, which will be aired on August 29, will feature hundreds of
babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam, and
Singapore, all “running” in a relay race. In the final video, parents may even
find their children racing alongside Seve, the son of Filipino celebrity and
Pampers ambassador, Toni Gonzaga.
There will be five winners in
the Philippines who get a chance to win a 6-month supply of Pampers diapers
plus a grand winner of Php 30,000 cash.
Ready, get set, go!
All diapering babies aged 5
months and above are welcome to join Lazada and Pampers in creating this
one-of-a-kind record! The virtual #BabyMarathon video featuring all the little
athletes who joined across Southeast Asia will be aired on Lazada on Super
Brand Day on August 29.
You can join the fun in two
ways:
- Take a video of your baby walking, playing or running
about in their Pampers diaper and post on social media using the hashtags
#PampersxLazadaPH, #BabyMarathon, and #SuperBrandDay;
- You can also join our professional crew at Gymboree
Greenbelt 5 on August 27, to film your little one in action during the
#BabyMarathon celebration.
Registration for the
#BabyMarathon event in Gymboree is required in advance. You may check Pampers’
and Lazada’s social media accounts to find out more.
Unlock a marathon of Pampers
Deals on Lazada
To help babies enjoy their
weekly marathons free from wetness and the discomfort of lawlaw diapers,
Pampers has put together a series of exclusive offers up to 35% off:
• Pampers Baby Dry Diaper New Born 40s - 2 Packs for Php
367.58
• Pampers Baby Dry Diaper Pants Medium 34s - 4 Packs for Php
1,011.84
• Pampers Baby Dry Diaper Pants XXL 42s - 3 Packs for Php
1,257.90
• Pampers Baby Dry Diaper Pants XL 52s - 3 Packs for Php
1,347.75
• Pampers Baby Dry Diaper Pants Large 30s - 6 Packs for Php
1,512
Lazada Philippines Chief
Executive Officer, Ray Alimurung, said “We are proud to be partnering with
Pampers, one of the world's leading diaper brands. This #BabyMarathon video
collaboration excites us as this allows both brands and our customers to
connect in the online and offline space. The campaign also strengthens Lazada’s
continued commitment to be a one-stop shopping destination for all baby's
needs.
Akhil Meshram, Pampers
Philippines Brand Manager, said “Pampers recognizes that one of mom and baby’s
biggest frustration are sagging diapers, and how this can affect babies’
ability to move and learn from their surroundings. The #BabyMarathon is part of
our My Baby Can Do That Campaign, where we hope to show how babies can do
nakaka-WOW and amazing things when they have the freedom to move, especially in
a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia
is the ideal platform to amplify our efforts.”
For more information on Super
Brand Day, visit Lazada mobile app and its social media pages.
Facebook:
www.facebook.com/LazadaPhilippines/
Instagram:
www.instagram.com/lazadaph/
Twitter:
www.youtube.com/user/lazadaphilippines
For more information on
Pampers, visit Pampers.ph and its social media pages.
Facebook:
www.facebook.com/PampersPh
Instagram:
www.instagram.com/pampersph
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