The Tourism Promotions Board (TPB)
is set to host the country’s biggest and significant travel trade event – the
Philippine Travel Exchange (PHITEX), on August 28-30, 2018 at Marriot Grand
Ballroom. This year’s PHITEX will once again promote the country as the premier
tourist destination among some of the world’s biggest travel and tour buyers.
With this year’s theme “Tourism is
our Business: Guarding our Environment, Reliving our Culture”, TPB aims to
provide a venue for foreign buyers of travel products to discuss business with
Philippine tourism suppliers with a possibility of securing booking on-site or
at least business leads.
The event is also expected to
entice buyers to include the Philippines in their tour programs or expand their
existing tour programs of the archipelago and to generate maximum exposure of
the Philippine destinations to key target markets and launch packages designed
for niche markets.
Kicking off this week-long event is
the pre-tour on August 28 for registered buyers covering Bataan, Laguna,
Batangas, Tagaytay and Corregidor that will highlight interesting Philippine
culture and heritage.
The main event of PHITEX 2018 is
the Travel Exchange (TRAVEX), which includes exclusive business-to-business
appointment meetings between Philippine sellers and foreign buyers. By giving
them the chance to personally meet the local sellers, buyers are introduced to
the Philippines’ marketing trends and practices. In exchange, sellers are given
an edge to offer globally competitive tour packages to the international
market.
The event will also provide foreign
buyers the opportunity to experience the fun and exciting post tours to main
Philippine attractions and destinations.
Now on its 17th year, PHITEX has
been continuously sustaining the growth that the Philippines has gained in the
global tourism market.
For more information about PHITEX
2018, visit www.phitex.ph.
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