Cupcakes make life colorful and sweeter—this rings true
for many, especially for the Grade 1 students and teachers of Bagumbayan
Elementary School who received 10,000 pencils from Robinsons Supermarket. The school is just one of 120 public schools
nationwide that received pencil donations from the brand, through its annual
“Cupcake Craze” promo.
Now on its 5th year, the “Cupcake Craze” promo enabled
customers to receive a free animal lunch box for every three cupcake packs
purchased. To make the promo more meaningful, a pencil donation was made for
every cupcake pack sold. This proved to be a huge success with 180,000 pencils
distributed to different public schools. The promo was supported by Monde,
Regent, Rebisco, Lemon Square and Jack ’n Jill.
