The month-long celebration of women
aptly ended with the gathering of the Philippines’ women agenda movement
leaders – the Department of Interior and Local Government, the Philippine
Commission on Women, and the world’s biggest and most women-supportive beverage
brand, Coca-Cola Philippines.
The Company recognizes the important
role of women and their capabilities and potential as engines for development.
Based on numerous studies, when women are given the opportunity to earn, they
reinvest their income to the welfare of their families. The 5by20 STAR Program
aims to empower women and promote their economic capabilities, and seize
economic opportunities. We envision that economically empowered women would
form part in the solution in breaking the cycle of poverty within families. We
believe that women, given the right support and confidence, can make a positive
impact, and make all the difference that the world needs.
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Coca-Cola Philippines sustainability manager Joy Munsayac,
DILG undersecretary Marjorie Jalosjos, Coca-Cola Philippines public affairs and
communications manager Sam Sanchez, along with relevant partners in government
celebrate Women’s Month at a film screening last March 28.
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During a special film screening of a
fictional heroine, the beverage brand featured a short clip on the impact of
their program, particularly the 5by20 Sari-Sari Store Training and Access to
Resources (STAR) Program. The video underscored how the women, mostly mothers,
became the heroes to their families by making ends meet with additional sources
of income while being able to manage the household. Women reach their full
potential when given a space that enables them to grow, women reach their full
potential.
