global survey has recognized one of the viral Kwentong
Jollibee ads “Crush” and the Christmas digital material “Regalo ni Lolo” as
among the world’s most compelling, according to the global ad ranking FeelMore50.
The chart, which features TV ads and digital films from all over the world, was
prepared by United Kingdom-based research firm System 1 Group and weighed based
on an emotional impact review that were based on the responses of more than
50,000 consumers.
Jollibee is the only Philippine brand, and the only one
from the quick service restaurant category, to make it to the list.
Out of 702 entries, Kwentong Jollibee’s “Crush” video
ranked 44th, while the Christmas video special “Regalo ni Lolo” ranked 47th.
Both shorts have been well-received locally, with “Crush” registering 19.6
million views and “Regalo ni Lolo” 8.9 million views on YouTube and Facebook.
These videos – like several other made-for-digital materials of Jollibee – have
also been featured in the reaction videos of several YouTubers around the world
and were positively received for its powerful and engaging storytelling and
highly relatable message.
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| Kwentong Jollibee campaign |
