The Efma-Accenture Innovation in Insurance Awards is a global
competition which has served as a catalyst for innovation in the insurance
sector and has helped insurers develop better disruptive strategies. Nine
innovations have been shortlisted by the Awards Committee out of the more than
300 entries for each of the award categories.
The recognition follows last year’s win where AXA France
was awarded for AXA Sure (an app that allows information on household contents
to be digitized and stored). MyAXA Café is nominated under the Customer
Experience and Engagement category, which recognizes innovations that create
customer and consumer value by radically enhancing the way companies engage
customers.
