The Efma-Accenture Innovation in Insurance Awards is a global
competition which has served as a catalyst for innovation in the insurance
sector and has helped insurers develop better disruptive strategies. Nine
innovations have been shortlisted by the Awards Committee out of the more than
300 entries for each of the award categories.
The recognition follows last year’s win where AXA France
was awarded for AXA Sure (an app that allows information on household contents
to be digitized and stored). MyAXA Café is nominated under the Customer
Experience and Engagement category, which recognizes innovations that create
customer and consumer value by radically enhancing the way companies engage
customers.
MyAXA Café was developed in order to generate faster
research-driven insight to help AXA créate better products for its customers,
improve their experience, and enhance the customers’ satisfaction and loyalty.
“We aimed to cultivate a deeper understanding of our valued
customers’ perceptions and attitudes toward insurance. By understanding our
customers better through MyAXA Cafe, we are then able to design even better
products and solutions and enhance the AXA customer experience,” said Rahul
Hora, AXA Philippines president and CEO.
To date, MyAXA Café has 1,200 members with a
cross-sectional representation of various customer profiles.
For more information, visit www.axa.com.ph.
Efma members and non-members may vote until May 11 at
https://www.efma.com/innovationininsurance.
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