Grab is Southeast Asia's leading ride-hailing platform.
Grab solves critical transportation challenges to make transport freedom a
reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing
app in 2012, but has expanded its core product platform to include private cars
and motorbikes
Southeast Asia’s first regional passenger loyalty
programme for ride-hailing beta launched across all Grab’s locations with four loyalty tiers:
Platinum, Gold, Silver and Member.
Grab passengers automatically earn points by availing of
GrabTaxi, GrabCar and GrabExpress services in all locations
Points can be exchanged for free or discounted rides, and
promotions or perks with Grab’s Reward Partners.
.
Grab today unveiled GrabRewards, Southeast Asia’s first
regional loyalty programme for ride-hailing passengers, capping off a successful
year for Southeast Asia’s leading ride-hailing company. In a year where it
launched GrabPay, its in-app payments solution and grew its user base from 10
to 27 million in the last year, the beta launch of GrabRewards aims to thank
passengers for their continuous support and make Grab rides even more rewarding
for everyone, everywhere. GrabRewards is available from this week for selected
passengers in Southeast Asia including the Philippines, and will continue to be
rolled out fully in the coming weeks.
Passengers can earn points when they book rides and
services through GrabTaxi, GrabCar and GrabExpress and redeem Rewards, which
include free and discounted Grab rides.
GrabRewards consists of four loyalty tiers: Platinum,
Gold and Silver for Grab’s top riders, with all other passengers placed in the
Member tier. Passengers selected for the beta launch will be placed in one of
the four tiers based on their total GrabTaxi, GrabCar and GrabExpress bookings
from the last six months to determine the tier they start at. Points are
calculated based on the vehicle type and ride service, distance travelled and
the total fare paid. All regular, non-promo GrabTaxi, GrabCar and GrabExpress
bookings in all cities using cash payments or GrabPay will earn points towards
GrabRewards.
Platinum passengers are eligible for priority allocation
where they will be given preference for their ride bookings. In addition, an
exclusive and dedicated Platinum customer experience hotline number, accessible
within the app, will be available in the coming weeks to provide immediate
assistance to Grab’s top customers. Further privileges from Grab and its Reward
Partners will be progressively unveiled for different GrabRewards tiers in the
coming months.
“With our flagship passenger loyalty program,
GrabRewards, we want to be the ride of choice for all of Southeast Asia.
Whether you are using Grab rides for leisure or work in any of our 34 cities,
through GrabRewards, you earn points for rides which you can redeem from Grab
or one of our more than 40 Reward Partners across the region. Today’s beta
launch of GrabRewards is testament to our ongoing interest in delivering a
safe, rewarding and seamless ride experience for our passengers. We will
continually improve GrabRewards to ensure it is tailored to be a hyperlocal and
personalized loyalty program that excites all our passengers. You can be sure
that we will keep adding new exclusive Rewards and feature more Reward Partners
across all our locations,” said Cheryl Goh, Group Vice President of Marketing
for Grab.
Filipinos can browse and redeem Rewards from Grab and
Reward Partners on the Rewards catalogue that is accessible directly within the
Grab app. Rewards from Grab consists of discounted or free rides including
special offers for rides to and from airports, as passengers rely on Grab as
their trusted mobile travel companion around Southeast Asia. Participating
Reward Partners in the Philippines include the following food and beverage,
hospitality, lifestyle and retail brands, travel and service-related apps as
well as attractions and destinations:
Philippines: Agoda,
Althea, Flexiroam, Hotflopz, KFC, Mister Donut, Mrs. Fields, New York 101,
Robinsons Movie World, Skechers, Tokyo Tokyo, Travelbook, XOXO
Passengers participating in GrabRewards are able to
access the Rewards catalogue and redeem Rewards using the following steps:
Step 1 Step 2 Step 3 Step
4 Step 5
Check your GrabRewards tier and select “Go to Rewards” to
browse the Rewards catalogue. Explore
the Rewards catalogue for rewards from Grab and our Reward Partners. Select any Rewards from the catalogue to
view, bookmark or redeem. Tap on a Reward
for more details. You can choose to redeem a ride straight away. Upon redeeming a ride, users will be
automatically taken to the booking screen with the discount reflected.
As part of its ongoing beta test to deliver a more
personalized GrabRewards program, Grab may make adjustments to its point
system. Participating passengers are encouraged to test the Rewards and share
their feedback on GrabRewards privileges and the type of promotions they would
like from Grab and its Reward Partners in future.
“We ultimately recognize that Grab has an ongoing
personal relationship with all our passengers – one that we deeply cherish with
each of our 27 million users. We hope GrabRewards is the start of a more active
dialogue to realize our shared vision to be the best ride-hailing transport
platform. As Grab commences the next chapter of our journey, we also want to
involve like-minded businesses and merchants to drive Southeast Asia forward
together,” added Goh.
No comments:
Post a Comment