Tuesday, January 17, 2017

“Kick Your Way to Barcelona” with BEKO & FC Barcelona

As part of this global partnership and to strengthen the recently launched Facebook fan page, BEKO Philippines holds the activation promo “Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge.”  The promo was opened to everyone who has a valid passport (except for professional football players).   For one to join, he or she must do the following:

            Step 1: Like BEKO Philippines’ Official FB (facebook.com/BEKOPH) account and Like the             BEKO             Kick Your Way to Barcelona FB post;

            Step 2: Register at www.plugnplay360.com/kickyourwaytobarcelona (micro site) with his/her             complete name, address, contact number, email and FB username; and

            Step 3: Upload a creative photo of one’s self or with friends with a caption that says-             #HelloBekoPH and press the Submit Entry button.

The Facebook Contest ran from December 1 to January 7, 2017, attracted a number of participants who come from different backgrounds and representing Beko’s target market profile.  They  gathered last January 14, 2017 for the Kick-Off Challenge qualifier with which each participant was


given three (3) attempts within one (1) minute each to try and kick a ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet.   There shall be a knock-out phase and only the top 10 participants who successfully made the most number of goals shall move-on to the final round.

During the Final Round on February 10, 2017, the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The top 10 finalists will each be given a specially designed BEKO FC Barcelona Gym Bag.  Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the official venue partner of the activation.

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, and city tour.

Alongside this activation, BEKO Philippines also runs the “Witness the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for Free promo.  Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products. 

Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017.  The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La Liga Match Box Tickets.


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